Marketing & Community Manager_Malaysia

About us

Dcard is the biggest anonymous community in Taiwan. With millions of active users and 20 million unique visitors per month, Dcard provides a free and secure environment for our users to share their thoughts, stories, and life experience and make the world a better place through the exchange of ideas.

As we are currently expanding our business in international markets, we are looking for a Marketing & Community Manager who is passionate and talented to join us, and build the next big thing for the generation together. As a Marketing & Community Manager, you will be a member of our New Market Team and drive our business forward in Malaysian market, as you'll help us develop strategies to catch the eyes of Malaysian users and drive the user acquisition and retention. Let’s build a community to help university students in Malaysia expand their social circle!

Get to know New Market Team

There are thousands of people who share and read stories from different members on Dcard every day, so the ideas you develop and implement will immediately reach a great number of users. You will collaborate with several functional teams such as Advertising, Product, Design, and Operations to identify opportunities, create strategies and execute global expansion plans. As a member of the New Market Team, you will focus on a variety of areas and aspects related to the emerging markets to provide users with the best user experience.

What you'll do

• Strategy
  • Develop the marketing strategy along with the marketing budget plan.
  • Develop effective media strategy for growth based on a thorough knowledge of marketing, advertising, and media planning principles across digital and traditional media.
  • Develop community/ forums/ content management strategy.
• User insight
  • Interpret user trends/insights and turn these into relevant marketing initiatives based on a deep understanding of the market conditions.
• Stakeholder management
  • Collaborate with key agency partners and internal stakeholders (e.g., marketing agency, product team, operations team, government, etc.)
  • Actively communicate with BU head and CEO on strategy, execution, and decision.
• Campaign Execution
  • Lead the strategy and execution of campaigns, ensuring the audience feels local and touched, and delivers measurable user growth and retention.
  • Drive campaign from establishing the strategy to brief brainstorming, agency management, creative and media execution and ultimately measurement, optimization, and reporting.
• Team management
  • Leads and motivates a team of marketing teammates and drives smooth team operation.
  • Provide managerial oversight and mentorship to the marketing team across campaigns and marketing program.

Qualifications

• Language
  • Business level Malay
  • Business level Mandarin
  • Business level English
• At least 5 years of solid marketing experience in digital media, brand, app, social media, or start-up marketing.
  • Experience in media planning, partnership marketing, and agency management is essential.
  • Proven record or result in bringing a brand/product/app to success by formulating a competitive marketing strategy
• Have leadership experience that inspires the team and motivates the team to grow.
• Passionate in and with extensive knowledge of the app / social media industry with a strong network of media, marketing, and brand advertising experts.
• Understanding of social media behaviors of Malaysian users
• Being able to work efficiently in a fast-paced and dynamic environment where critical thinking and innovation are important to achieve success.
• With a creative, strong, and analytical mind which allows you to identify key issues, proactively tackle problems, and always look for opportunities to optimize our working process.
• Highly data-driven and able to identify insights from market, competitor, and user data to build recommendations on user growth.
• Excellent communication skills to work with different departments and stakeholders.

Bonus qualifications

• Previous experience working for a fast-paced tech startup
• Lived in Malaysia for more than 2 years
• Graduated from a Malaysian university

Location of work

• Work at Taipei office / Malaysia remotely

Salary

• Negotiable; adjusted based on skill set and previous experience

▌年度休假
享有優於法律的年假、不扣薪病假、生日假和特殊假期（Dcard 日等），休息是為了走更長遠的路。

▌工作環境
自由明亮的工作空間，舒適的工作配備，寬敞的辦公室，甚至還有床協助夥伴補充體力。

▌彈性氛圍
彈性的 Remote Work，夥伴可以自主安排工作的時間與地點，更多的彈性，創造不同的可能性！

▌團隊保險
全面性團體保險及完整健康檢查，每一項都為了更體貼夥伴的健康需求。

▌團隊慶祝
節慶派對、午餐日、尾牙、每週夥伴分享等團隊活動，我們重視每個相聚的機會！

▌有趣活動
水果日 、手搖杯日、個人按摩、各類運動課程、專屬的 Dcard Buddy Program 等，和夥伴一起享受 Dcard 生活！

▌學習資源
我們從夥伴們的需求出發培育夥伴，提供無上限學習資源（書籍、講座、課程補助），夥伴可以直接提出需求，並在 24 小時內即可取得。

不定期和企業顧問合作、舉辦講師內訓，提供國內外 Conference 補助，如 WWDC、Google I/O ⋯，且邀請業界高手來到 Dcard 分享，不定期拜訪其他公司互相交流。我們鼓勵各部門舉辦讀書會、每月舉辦一次 Developer Session，不定期舉辦不同主題的工作坊等。