Global E-commerce Digital Marketing Director - website conversion optimization

Tomofun寵物科技徵才!正職與實習機會都有喔

Job Description

【 About the role 】

As an Global E-commerce Digital Marketing Director, you will be responsible for leading all aspects of web marketing/E-commerce from the strategy to the day-to-day operations across awareness, consideration, and conversion. Leadership, initiative, energy, and the ability to work across functions are critical to success. If you’re an "out of box" thinker, have a passion for pets and technology, and can thrive in a startup culture — then read on!

 

【 About the company 】

At Tomofun, we LOVE pets and technology. Our vision is to bring joy and innovation to every pet lover in the world. Headquartered in Taiwan, we’re building a one-of-a-kind global company that helps pets and pet parents stay connected through our innovative products. Our pioneer product, Furbo Dog Camera, is the #1 best selling pet camera on Amazon US, Canada, UK, and Japan and also recommended on The Ellen Show as "the #1 gift on every pet lover’s Amazon wishlist." The learning curve is steep. But the work is exhilarating. Tomofun is on the cusp of a pet-tech boom and we’re looking for smart, innovative thinkers who aspire to incredible things.

 

【 What you'll do 】

  • Manage our USD20M annual revenue brand.com store (www.furbo.com) and our product listings on Amazon in 10 markets
  • Own the entire lead-to-purchase funnel, including optimization of landing pages, email marketing to nurture leads, and conversion to purchase
  • Initiate testing plans to continuously improve onsite performance
  • Work closely with content and paid teams to plan and build nurture funnels for non-converted leads
  • Collaborate with our design and development teams to ensure on-time quality delivery
  • Cross function colloboration with the Product Development team on product marketing strategy and planning
  • Opportunity to be involved in global go-to-market strategy
  • Opportunity to be involved in meaningful cause marketing initiatives such as 'Furbo Save Dogs' Lives'
  • Stay abreast of emerging e-commerce trends, identify and manage brand exposure opportunities and bring fresh, creative thinking to leverage growth tactics in the most surprising and effective ways

Requirement

【 Who you are 】

  • 5+ years of experience in managing B2C e-commerce platforms, experience with Amazon is a big plus
  • Experience with conversion funnel optimization and landing page optimization, including A/B and MVT testing
  • Highly analytical, data-driven and have good communication skills
  • Knowledge of marketing analytics, testing and research tools (e.g., Google Analytics, Shopify, Optimizely, MailChimp, CrazyEgg)
  • Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward
  • Basic understanding of HTML and CSS
  • Must love, love, love dogs!

Benifit

Benifit

勞保、健保、特別休假、勞退、婚假

Benifit

歡迎愛寵物的你,一起加入Tomofun!

【基本配備不缺少】
?員工配股
?年終獎金、三節禮金/禮品
?員工旅遊
?員工免費團體保險
?年度健康檢查

【不說不知道、知道嚇一跳】
?年度休假天數無上限
?彈性上下班
?每天都歡迎你帶寵物上班!
?豐富多元的內外部工作坊
?無限量供應零食、飲料!
?年度寵物健檢補助
?扁平組織、全員參與決策的新創環境

 

Salary Range

Negotiable (Above 40K TWD)