Digital Marketing Manager - E-commerce, conversion optimization



【 About the role 】:
As an E-commerce Marketing manager, you will be responsible for leading all aspects of web marketing/E-commerce from the strategy to the day-to-day operations across awareness, consideration, and conversion. Leadership, initiative, energy, and the ability to work across functions are critical to success. If you’re an "out of box" thinker, have a passion for pets and technology, and can thrive in a startup culture — then read on!

【 What you'll do 】:
・Manage our e-commerce site ( and our product listings on Amazon platforms (US and international)
・Own the entire lead-to-purchase funnel, including optimization of landing pages, email marketing to nurture leads, and conversion to purchase
・Initiate testing plans to continuously improve our e-commerce onsite performance
・Work with content and paid teams to plan and build nurture funnels for non-converted leads
・Collaborate with our design and development teams to ensure on-time quality delivery
・Stay abreast of emerging e-commerce trends, identify and manage brand exposure opportunities and bring fresh, creative thinking to leverage growth tactics in the most surprising and effective ways

【 About the company 】:
At Tomofun, we LOVE pets and technology. Our vision is to bring joy and innovation to every pet lover in the world. Headquartered in Taiwan, we’re building a one-of-a-kind global company that helps pets and pet parents stay connected through our innovative products. Our pioneer product, Furbo Dog Camera, is the #1 best selling pet camera on Amazon US, Canada, UK, and Japan and also recommended on The Ellen Show as "the #1 gift on every pet lover’s Amazon wishlist." The learning curve is steep. But the work is exhilarating. Tomofun is on the cusp of a pet-tech boom and we’re looking for smart, innovative thinkers who aspire to incredible things.

【 Perks】:
・You can bring your pet to the office so that they will never be home alone again :)
・The rare opportunity to work with an international team who have a passion to change the world.
・A LOT of free snacks and drinks for humans and pets!
・Comfortable and creative working environment with kitchen, sofa, and
quiet areas. It’s just like your home!
・Plenty of activities such as pizza day & movie night!

【 Benefits 】:
・Medical insurance and free yearly health checkup
・Unlimited vacation policy; work hard and take time off when you need it.
・2 free Furbos are given to each full-time team member.
・Afternoon tea time twice a month and birthday party every month.
・Tomofun library is full of interesting books that you can borrow whenever you want.
・Come join our volunteer program. We are passionate about giving back to society.
・Company trip and employee outing program.
・Monthly meeting and lunch party. Life is not only work in Tomofun.
・Internal training workshop and external training subsidy let you expand
your skill sets.
・Flexible working hours. 
・There are always adorable dogs and cats in the office. You’ll never be
bored in Tomofun.


【 Who you are 】:
・3+ years of experience in managing B2C e-commerce platforms, experience with Amazon is a big plus
・Experience with conversion funnel optimization and landing page optimization, including A/B and MVT testing
・Highly analytical, data-driven and have good communication skills
・Knowledge of marketing analytics, testing and research tools (e.g., Google Analytics, Shopify, Optimizely, MailChimp, CrazyEgg)
・Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward
・Basic understanding of HTML and CSS
・Must love, love, love dogs!