【 About the role 】
Tomofun is looking for a Retention Marketing Manager who cares deeply about creating outstanding user experiences to run our community engagement and retention efforts. You will focus on delivering and analyzing subscription retention metrics and continuous testing of new initiatives to increase engagement and minimize churn. As a member of our global marketing team, the right person will be excellent in understanding our customers’ needs and will be comfortable in a fast-paced, flexible environment. You will take on a rapidly growing existing customer base and be working to ensure that Furbo continues to be their favorite dog camera.
【 What you’ll do 】
．Define, pilot, and rapidly iterate customer onboarding, retention, and referral marketing campaigns: from strategy to creative ideation, execution, and reporting results
．Work with cross-functional teams (e.g., BI, Product) to develop a new predictive model to identify users most at risk to churn in order to target efforts to keep them engaged
．Analyze the impact of email, paid ads, push and in-app notifications to report on the performance of existing initiatives and identify new opportunities for growth
．Partner with our Product team to test and deploy improvements to the user journey to decrease churn
．Develop an understanding of what the Furbo community needs, deliver community programs and communications to address those needs
．Build advocate programs to identify loyal and happy customers to improve reviews and referral
．Work with the regional marketing teams to oversee marketing campaigns and strategies globally
【 About the company 】
At Tomofun, we LOVE pets and technology. Our vision is to bring joy and innovation to every pet lover in the world. Headquartered in Taiwan, we’re building a one-of-a-kind global company that helps pets and pet parents stay connected through our innovative products. Our pioneer product, Furbo Dog Camera, is the #1 best-selling pet camera on Amazon US, Canada, UK, and Japan and also recommended on The Ellen Show as "the #1 gift on every pet lover’s wishlist." The learning curve is steep. But the work is exhilarating. Tomofun is on the cusp of a pet-tech boom and we’re looking for smart, innovative thinkers who aspire to incredible things.
【 Perks 】
．Bring your pet to the office so that they will never be home alone again :)
．The rare opportunity to work with an international team who have a passion to change the world
．A LOT of free snacks and drinks for humans and pets!
．Comfortable and creative working environment with sofa and kitchen. It’s just like your home!
【 Benefits 】
．Medical insurance and free yearly health checkup
．Unlimited vacation policy; work hard and take time off when you need it
．2 free Furbo are given to each full-time team member
．Afternoon tea time twice a month and birthday party every month
．Come join our volunteer program. We are passionate about giving back to society
．Company trip and employee outing program
．Internal training workshop and external training subsidy let you expand your skillset.
．Flexible working hours.
．There are always adorable dogs and cats in the office!
【 Who you are 】
．5+ years of relevant experience, including retention marketing for a consumer subscription business
．Excellent analytical skills – ability to formulate logical, data-driven business insights and test new ideas to improve retention
．Ability to identify, prioritize, and focus on the tasks that drive the most value
．A self-starter with the ability to design tests and measure outcomes
．Knowledge of marketing automation and analytics tools (e.g., Google Analytics, MailChimp, Shopify)
．A customer-centric mindset and experience collaborating with the team to achieve a cohesive customer journey
．You love dogs. Preferably you have one (or many)!
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