Lifecycle Marketing Manager - Retention & Engagement

Tomofun寵物科技徵才!正職與實習機會都有喔

工作內容

【 About the role 】

Tomofun is looking for a Retention Marketing Manager who cares deeply about creating outstanding user experiences to run our community engagement and retention efforts. You will focus on delivering and analyzing subscription retention metrics and continuous testing of new initiatives to increase engagement and minimize churn. As a member of our global marketing team, the right person will be excellent in understanding our customers’ needs and will be comfortable in a fast-paced, flexible environment. You will take on a rapidly growing existing customer base and be working to ensure that Furbo continues to be their favorite dog camera.

 

【 About the company 】

At Tomofun, we LOVE pets and technology. Our vision is to bring joy and innovation to every pet lover in the world. Headquartered in Taiwan, we’re building a one-of-a-kind global company that helps pets and pet parents stay connected through our innovative products. Our pioneer product, Furbo Dog Camera, is the #1 best-selling pet camera on Amazon US, Canada, UK, and Japan and also recommended on The Ellen Show as "the #1 gift on every pet lover’s wishlist." The learning curve is steep. But the work is exhilarating. Tomofun is on the cusp of a pet-tech boom and we’re looking for smart, innovative thinkers who aspire to incredible things.

 

【 What you’ll do 】

  • Define, pilot, and rapidly iterate customer onboarding, retention, and referral marketing campaigns: from strategy to creative ideation, execution, and reporting results.
  • Work with cross-functional teams (e.g., BI, Product) to develop a new predictive model to identify users most at risk to churn in order to target efforts to keep them engaged.
  • Analyze the impact of email, paid ads, push and in-app notifications to report on the performance of existing initiatives and identify new opportunities for growth.
  • Partner with our Product team to test and deploy improvements to the user journey to decrease churn.
  • Develop an understanding of what the Furbo community needs, deliver community programs and communications to address those needs.
  • Build advocate programs to identify loyal and happy customers to improve reviews and referral.
  • Work with the regional marketing teams to oversee marketing campaigns and strategies globally.

條件要求

【 Who you are 】

  • 5+ years of relevant experience, including retention marketing for a consumer subscription business.
  • Excellent analytical skills – ability to formulate logical, data-driven business insights and test new ideas to improve retention.
  • Ability to identify, prioritize, and focus on the tasks that drive the most value.
  • A self-starter with the ability to design tests and measure outcomes.
  • Knowledge of marketing automation and analytics tools (e.g., Google Analytics, MailChimp, Shopify)
  • A customer-centric mindset and experience collaborating with the team to achieve a cohesive customer journey.
  • You love dogs. Preferably you have one (or many)! 

員工福利

法定項目

勞保、健保、特別休假、勞退、婚假

其他福利

歡迎愛寵物的你,一起加入Tomofun!

【基本配備不缺少】
?員工配股
?年終獎金、三節禮金/禮品
?員工旅遊
?員工免費團體保險
?年度健康檢查

【不說不知道、知道嚇一跳】
?年度休假天數無上限
?彈性上下班
?每天都歡迎你帶寵物上班!
?豐富多元的內外部工作坊
?無限量供應零食、飲料!
?年度寵物健檢補助
?扁平組織、全員參與決策的新創環境

 

薪資範圍

面議(經常性薪資達4萬元)