【About the role】
Do you LOVE dogs and dream of working alongside puppies all day? Are you passionate about influencing the world through digital marketing? We're looking for a Digital Marketing Manager for Paid Acquisition responsible for driving growth in our paid channels. You have strong domain knowledge of digital advertising platforms, understand how to develop and execute winning strategies while rolling your sleeves up tactically. You will work closely with the country marketing team and be expected to set up tests and launch targeted campaigns on a global scale.If you’re someone who is comfortable in an “all hands on deck” environment, have a passion for pets and technology, and can thrive in startup culture — then read on!
【What you’ll do】
・Oversee a multi-million dollar paid media budget, determine the right investment allocation by channels to drive maximum results, and localize efforts across all major markets
・Define the global paid media strategy and channel mix to optimize media budgets, creative execution and achieve campaign objectives
・Define and deliver on objectives and key results, meeting Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA) targets to acquire customers at a profitable cost
・Set up test plans to continuously drive ads efficiency
・Analyze global and local market nuances and build scalable solutions to address needs
・Share key learnings across regional marketing teams to accelerate growth and replicate success worldwide
【About the company】
At Tomofun, we LOVE pets and technology. Our vision is to bring joy and innovation to every pet lover in the world. Headquartered in Taiwan, we’re building a one-of-a-kind global company that helps pets and pet parents stay connected through our innovative products. Our pioneer product, Furbo Dog Camera, is the #1 best selling pet camera on Amazon in 10 countries and recommended on The Ellen Show as "the #1 gift on every pet lover’s wishlist." The learning curve is steep. But the work is exhilarating. Tomofun is on the cusp of a pet-tech boom and we’re looking for smart, innovative thinkers who aspire to incredible things.
・You can bring your pet to the office so that they'll never be home alone again :)
・The rare opportunity to work with an international team who have a passion to change the world.
・A LOT of free snacks and drinks for humans and pets!
・Comfortable and creative working environment with kitchen, sofa, and quiet areas. It’s just like your home!
・Medical insurance and free yearly health checkup
・Unlimited vacation policy; work hard and take time off when you need it
・2 free Furbo are given to each full-time team member.
・Afternoon tea time twice a month and birthday party every month.
・Come join our volunteer program. We're passionate about giving back to society.
・Company trip and employee outing program
・Monthly meeting and lunch party. Life is not only work in Tomofun.
・Internal training workshop and external training subsidy let you expand your skill set.
・Flexible working hours
・Hang out with adorable dogs and cats in the office!
【Who you are】
・5+ years of relevant work experience at advertising or marketing agencies and experience managing digital media buying for consumer brands
・In-depth knowledge of major digital media channels, with a proven track record in ad buying and tracking, DSP partners, behavioral/audience targeting and paid social for top-of-funnel awareness and performance goals
・Expertise in Facebook and Amazon advertising is a big plus
・Strong analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization
・Agile and able to adapt quickly. Can operate in a high growth business where change is constant and flexibility is key to ensure success for the greater team
・Ability to foster an environment for cross-departmental collaboration
・Must love, love, love dogs!
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