- Manage our entire acquisition funnel – from paid advertising to lead nurturing to sales enablement to content
- Help optimize our website/dapp for SEO
- Report on marketing KPIs to drive key business decisions
- Roll up your sleeves and help with other tasks as necessary
- Building a social media marketing strategy including telegram, blogging, email, social media, etc.
- Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization
- Conduct competitive analysis and market researches
- A willingness to learn basic SQL during your first month on the job
Requirements
• Proven experience as a digital advertising expert
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, PowerBI etc.)
• Proficient in Gmail, Google Doc, Google Sheets, Google Slides
• Excellent communication skills
• Analytical thinking with strong math skills
• BS in Marketing, Digital Media or a related field
• AdWords / Google Analytics Certification is a plus
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