As the CRM & Email Marketing Manager, you will work to create scalable processes that ensure best practices in marketing automation, email marketing, and database management. You will also conduct data analysis to inform strategic decisions by key product, sales, and marketing stakeholders across the company. You manage the relationship between marketing and sales to ensure that our marketing technology is optimized to deliver and nurture the highest quality leads.
Responsibilities
● Manage technical aspects of Gogoro marketing systems (currently Hubspot) used to generate, distribute, and report on leads and owners.
● Provide strategic leadership on direction of the email marketing program, including email template design, dynamic email personalization, content strategy, mobile optimization, and coordination with other digital channels
● Establish and maintain scalable processes that ensure best practices in inbound marketing campaigns and customer management.
● Build email marketing content to entire email customer journey, including pre-sales, post test ride, purchase, and post-purchase service & upsells workflows.
● Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
● Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
● Test and tweak workflow logic for most effective lead nurturing.
● Monitor and maintain data quality within the marketing database.
● Work with sales and business intelligence to optimize Hubspot’s sales and marketing automation tool on a daily basis.
責任
● 能夠在技術層面，透過 Gogoro 行銷系統來產出、分配、報告潛客。
● 能夠建立並且維持可衡量的程序，來確保最佳的活動以及潛客管理。
● 能夠建立行銷內容來達到業務和行銷活動要求。
● 創造並維持標準的業務表現、有效性以及商業影響報告。
● 能夠分析行銷和業務數據，用來洞燭市場先機以及優化建議。
● 監控並維護行銷管理系統數據品質。
● 促進銷售業務日常使用 Hubspot 和自動化行銷工具。
● 3+ years experience in email marketing or equivalent.
● Expert in email best practices including contact strategies, design, A/B testing, delivery and deliverability issues, CAN-SPAM compliance and related rules, customer segmentation, and analytics/performance management
● Previous email marketing & acquisition experience, working with creative development and campaign analysis experience are all required.
● Strong analytical skills and experience with reporting and data analysis. Able to derive meaning from data through A/B testing and email optimization.
● Proficiency in email marketing, content management systems, and marketing automation technology technologies.
● Technically capable, excellent communicator, and a desire to improve processes.
● Experience with Hubspot a plus.
＊優於勞基法的休假制度
＊除勞健保外，另提供團保
＊定期員工體檢
＊閱覽區
＊舒適及具設計感的辦公空間
＊林口長庚A8站接駁車
＊定期人文、健康講座
＊定期特色活動
