Job Mission:
Digital marketing expert, especially paid media and CRM marketing
Main Responsibilities:
Plan, execute, and measure the success of our online digital media activities. This position will be heavily involved in the operations of branding and performance campaigns of multiple digital paid media platforms, including, but not limited to, Amazon Ads, Google Ads, Facebook Ads, LinkedIn Ads, Twitters Ads, and The Trade Desk DSP solution. Responsibilities include the planning, execution, and optimization of advertising campaign results across the VIVE/ HTC global websites.
Digital Media Campaign Strategy and Execution (B2B/ B2C)
• Identifying objectives and advising on suitable measurement strategies
• Benchmarking performance across digital media channels and advising on measurement KPIs
• Create campaigns and manage multiple digital advertising media accounts of different platforms across multiple global markets
• Using methodical performance analysis to optimize campaign strategies and performance
• Research and identify the potential of new innovative methodologies and tools that may be used to optimize digital media strategy and execution
• DSP platform expert CRM Marketing Campaign Planning and Execution and Project Management (B2B/ B2C) • Marketo platform expert
• Develop/ execute global digital CRM plan
• CRM journey planning
• Marketo platform operation & analysis and optimization to provide ultimate CRM experience
• Identify, analyze and implement quality and efficiency improvements to CRM processes Digital Marketing Reporting and Analysis
• Reporting on key campaign metrics, analyzing and interpreting trends, and providing actionable insights based on available media and analytics data
• Performing ROAS/ ROI analysis to evaluate efficiency and effectiveness of different digital marketing campaigns
• Analyzing the effect multiple digital media channels have on each other and developing and implementing innovative strategies for improvement and performance growth
• Deliver campaign performance analysis reports via excel/ Power BI and presentations to stakeholders among different global regions.
• Data management/market trend observations
• Keep track of paid media and CRM activities and animation in the markets.
Bachelor’s degree with 5+ years of experience in digital marketing paid media buying and CRM marketing experience.
•B2B digital marketing experience is preferred
•Familiar with media advertising platforms and needs to have the practical experience to operate these relevant platforms.
•Familiar with The Trade Desk or any DSP platforms
•Experiences with Marketo platforms
•Extensive program management experience
•Enthusiastic and self-motivated, with the ability to lead and manage projects proactively
•Attention to detail, with an overall passion for continual improvement
•Strong analytical abilities, including analyzing data and drawing insights
•Proficiency with Power BI and Microsoft Word, PowerPoint, and Excel for producing reports and presentations
•Fluent in English and Chinese mandarin with excellent communication, presentation, and interpersonal skills
•Ability to research, troubleshoot potential issues, and articulate problems with internal groups.
•Prior experience in the consumer electronics and mobile phone and VR industry is a plus.
【員工福利】
• 到職第一年即享有年假、生日假
• 三節獎金、生日禮金一個都沒少
• 三節前一個工作天，可視工作狀態與主管討論提早於 15:00 下班!
• 有餐點多樣化的員工餐廳，還享有餐費補助!
• 配備室內籃羽球場及設施完善的景觀健身房，更有 TRX、飛輪、拳擊、瑜珈課程等你上!
• 定期健康檢查、團體保險、特約診所以及眼科/牙科進階檢查補助，最照顧您的健康
【學習發展】
• 個人發展講座
• 創思論壇
• 各式教育訓練課程 - 管理類/技能類/個人成長類
• E化學習平台
• 實體英文課程
• 電子雜誌借閱
【工作環境】
• 能接觸最頂尖的 VR、AR、AI、5G、Blockchain 技術
• 與跨國團隊協作、國際化的工作環境
• 與全球領導廠商合作的機會
• 向世界行銷，開發國際市場的機會
• 多元且豐富的學習資源
• 工作時間彈性，講究個人效率
• 我們研發的是世界級的產品！對創新充滿熱情的你/妳，不要猶豫，加入我們吧！
