Senior Marketing Manager 資深行銷經理

工作內容:

• 帶領行銷團隊，持續優化廣告、社群、內容行銷策略，確保 B2B 及 B2C 市場用戶穩定成長以及建立明確的品牌風格和聲量
• 充分理解產業趨勢，負責洽談異業合作機會，理解客戶需求並提供完整、可行的提案，領導團隊順暢完成合作內容
• 與市場開發團隊、產品團隊密切溝通，依據公司商業策略、產品發展時程安排適合的行銷推廣模式
• 制定行銷團隊目標及 KPI，持續提供團隊成員反饋、指引和鼓勵，協助團隊達成目標
• 不斷更新最新行銷趨勢、作法，帶領團隊優化現有模式
• 負責公關活動、新聞稿的策劃，包含異業合作、產品發布等新聞活動、中英文新聞稿撰寫與發佈
• 定期檢視各項行銷渠道表現，包含數據及質量分析，快速發現問題以及機會點

Job Responsibilities:

• Oversee the marketing department - help achieve user and revenue growth, build strong brand identity.
• Manage affiliate marketing and brand co-op campaigns, including identifying target customers, negotiating price, and providing proposals. Ensure campaigns are executed smoothly.
• Work closely with the Product and Business Development team to provide marketing strategies that best fit business priorities and product roadmap.
• Responsible for PR related work, including writing press releases and holding PR events for product launch/business cooperation etc.
• Collaborate with overseas marketing to ensure a consistent brand image, and continually check and share successful strategies.
• Continue to update the team on the newest marketing tactics
• Set marketing goals and KPIs, consistently coach, motivate and empower team members to reach set goals.
• Check all marketing channels’ performance periodically, including qualitative and quantitative analyses to identify issues and opportunities.

條件要求：

• 2 年以上行銷團隊管理經驗，新創/醫療/健康相關產業尤佳
• 5 年以上數位行銷相關經驗，操作過 App/軟體相關產品尤佳
• 精通數位行銷操作，包含內容行銷企劃/SEO/社群/電子報
• 良好的數據分析能力，能夠從數據中快速察覺問題，熟悉各項分析工具尤佳，如：Google Analytics/Firebase/Apps Flyer/Google Tag Manager
• 異業合作經驗與良好的提案能力，能充分理解客戶需求，獨立打造完整的行銷合作企劃
• 良好的中英文溝通能力與寫作能力，能指導團隊成員編寫文章、優化文案內容
• 具備公關活動經驗，包含舉辦記者會，新聞稿撰寫與發佈
• 良好的專案管理能力與團隊溝通技巧，能夠處理複雜的專案，並快速決策任務的優先順序
• 以用戶為核心，專注打造對用戶有價值的內容與體驗

Qualifications:

• 2+ years of management experience, start-up/health-care industry is a plus
• 5+ years of digital marketing experience, hands-on experience in App promotion and social media management
• Solid understanding of SEO and analytics tools for app and website, including Google Analytics/Firebase/Apps Flyer/Google Tag Manager
• Excellent communication skills in both Chinese and English, able to coach team members to optimize copies/proposals/blog posts, etc.
• Data-driven mindset, able to find relevant insights from data and identify opportunities/issues in a timely manner.
• Experienced in affiliate marketing and co-op campaigns, able to understand the partner’s needs and create comprehensive proposals.
• Excellent project management skills, able to deal with complicated projects, identify priorities and make decisions efficiently.
• Have a strong user-centric mentality, always focusing on creating the best experiences and meaningful content for our users.

• 全新裝潢的明亮辦公區域和休息區
• 彈性上下班時間
• 入職第一年即享有 10 天年假、12 天帶薪病假
• 不定期免費下午茶、員工聚餐與活動
• 年度員工旅遊
• 滿三年享員工健康檢查補助