[Overview]:
We seek a talented and motivated Junior/Senior Marketing Specialist to join our dynamic team. In this role, you will be crucial in executing and supporting marketing initiatives that drive brand awareness and increase the user base with a warm and caring tone and manner to the disease management community.
[Responsibilities]:
- Content Creation: Contribute to developing high-quality marketing content, such as blog posts, social media posts or videos, in-app messages, and email newsletters.
- User Acquisition and Engagement: Lead the planning, execution, and monitoring of paid/organic marketing campaigns across various channels, including Google Ads, Facebook, Instagram, and other influencer or content marketing.
- Product Marketing: Work closely with the product team, create marketing materials for new app feature launches, and improve key product metrics.
- Data Analysis: Track and analyze marketing performance metrics to measure campaign effectiveness and identify areas for improvement.
- Collaboration: Collaborate with cross-functional teams (e.g., sales, product, customer success) to ensure alignment and achieve marketing goals.
[Qualifications]:
- Minimum 2-4 years of experience in digital marketing, communications, or a related field.
- Creative mindset with a passion for creating compelling content that resonates with the target audience.
- Business-level written and verbal English.
- Good understanding of SEO and proficiency in analytics tools for apps and websites, such as Google Analytics, Firebase, AppsFlyer, and Google Tag Manager.
- Excellent project management skills and solid execution; adept at handling complex projects, prioritizing tasks, and helping managers make decisions efficiently.
- Adaptability to a dynamic work environment and a proactive approach to problem-solving.
**Please share your portfolio with us for the application.
[Preferred Skills]:
- Knowledge of graphic design or video editing tools such as Adobe Illustrator, Photoshop, Canva, Premier Pro, Final Cut, etc.
- Previous experience in software or startup environment or healthcare industry.
- E-Commerce experience will be a plus.
