The job of a senior brand designer combines marketing and graphic design to create the visual materials that represent a company. Brand designers analyze market trends and formulate strategies to reach consumers. They also design and produce the projects and materials that satisfy the needs of their businesses. These materials can include logos, fonts, color palettes and more. Brand designers work with communications professionals and senior staff members to designate target audiences and create consistency across all marketing platforms.
Senior brand designers participate in the marketing process from start to finish. They are responsible for both developing and producing creative brand designs. Senior brand designers oversee all marketing initiatives to ensure that images and messages appropriately contribute to brand identity. It is their job to review marketing materials for accuracy and continuity and, in some cases, proofread documents. Senior brand designers must also lead employees in brand development.
Senior brand designers must be educated in graphic design. A bachelor's degree in this field is required and master's is often recommended.Coursework in graphic design typically includes fine arts, typography and production. Prospective brand designers should also study business strategies, marketing and commerce.
Senior brand designers must be creative individuals who have the capacity to turn their visualizations into comprehensive designs. They must be able to work collectively with communications professionals, clients and senior staff members. Senior brand designers must understand their target markets and develop innovative strategies to reach them. Since they often work on a variety of projects with different deadlines, senior brand designers must be able to multitask and remain organized.
This position requires knowledge of design software. Depending on the platforms used by their employers, brand designers may need knowledge of photo editing, HTML, Adobe Creative Suite and more.