(台南) 資深社群行銷專員 Senior Social Media Marketing Specialist

In your role as a Social Media Marketing Specialist, you will develop and implement social media strategies, initiatives, and projects for the world’s leading SaaS company. You will be tasked with nurturing brand loyalty, fostering advocacy, and actively building a sense of community.

Responsibilities:

1. Design, build and maintain our social media platform presence
2. Stay up to date with industry trends, competitor activity and latest innovations
3. Communicate with fans, followers, and users through social media. Provide timely responses to inquiries
4. Handle our social media channels such as Facebook, Twitter, Instagram, and LinkedIn
5. Develop relevant, creative and engaging social media content (editorials, photos, videos, etc.) across multiple platforms and provide guidance on developing new content as needed
6. Implement social media plans, calendars, and content strategies, focusing on setting goals, defining metrics, identifying audiences, and implementing strategies with the marketing team
7. Monitor, track, and analyze social media performance using tools and report on a regular/campaign basis
8. Develop strategies to integrate & align social opportunities across the business and with partners in order to build fans and drive acquisition
9. Coordinate content delivery across multiple platforms with the marketing team
10. Assist in identifying user-generated content (UGC) and engaging with content creators (through community management and social listening).

Basic Qualifications:

1. Strong understanding of the Social Media landscape and consumer/audience behavior
2. Strong creative and editorial skills
3. Hands-on experience running social media campaigns, reacting and optimizing during campaigns, evaluating and reporting after campaigns
4. Experience in growing and maintaining social communities and developing content on social platforms
5. Enjoys working in a fast-paced, challenging environment
6. Proven marketing experience in the SaaS industry
7. Basic creative skills e.g. Canva or Photoshop (nice to have)
8. Attention to details

Requirements

1. 1-3 years of experience in digital marketing or digital/advertising agencies
2. Fluent English reading and writing ability
3. Working experience as a Social Media Specialist
4. A proven track record of successful campaigns on social media channels
5. Excellent communication and presentation skills
6. Outstanding organizational and time management skills