Country Marketing Manager 台灣區行銷經理

Lalamove 啦啦快送


Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology.
We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go.
People talk about O2O, we live it.Onto our sixth year as a start-up,
now operating in Hong Kong, China, Taiwan, Thailand, Singapore, Vietnam, Philippines, Indonesia and Malaysia our aspirations don’t stop there as our model has the ability to transform how goods moved in any city worldwide.
Are you an aspiring individual looking for an opportunity in a fast growing start up?
If you are a passionate leader and results driven, we have the prefect job for you! We are searching for a Sales Manager to lead and manage our goal oriented, fast-paced, growing sales team!

Our marketing is focused on demonstrating Lalamove's promise of fast and simple delivery through compelling, exciting, locally relevant, integrated marketing campaigns, social, offline creative, PR, partnerships, and events.

As the Marketing Manager for Taiwan, you will be responsible for developing local strategy and insights for your markets, driving business growth and leads, and partnering with our HQ and SEA teams to deliver metric driven marketing results.

Key Responsibilities:
◆Lead local marketing campaigns to drive brand awareness and fandom in Taiwan, generate leads and engage customers
◆Position Lalamove in a fiercely competitive environment to make the brand locally relevant and loved
◆Lead the creative development, management, measurement and execution of local campaigns, working closely with agencies, HQ, and other city teams to develop trackable, measurable integrated communication projects
◆Lead the development of local events and PR to maximize cross-promotion & brand exposure opportunities
◆Participate and leading locally in building the brand through owned and earned marketing
◆Lead local extensions of global campaigns, working on special projects (stunts, guerrilla, content, digital innovation) that increase the relevance of Lalamove in Taiwan and Southeast Asia
◆Devise digital marketing programs, which cover, but not limited to, websites management, SEO, social media, content marketing and e-marketing campaign management
◆Work closely with sales team to develop digital marketing programs for effective lead generation and customer relationship management and to track the effectiveness of the programs


Who You Are and What You Offer:
◆Bachelor's degree in Marketing, Communications, Multimedia or related disciplines
◆Minimum 5 years of related marketing in-house/agency experience, preferably with experience in local delivery & logistics industry.
◆A desire to thrive in an intensely competitive environment
◆Passionate, Gritty and Humble
◆A curious, creative mind that can help us establish meaningful connections between SMEs (our potential users), users and drivers in Taiwan, exploring innovative ways to express our values and positioning when promoting Lalamove
◆Native understanding, rounded marketing professional with the ability to take marketing campaigns and project from beginning to end, including initiatives such as content, branding, campaigns, PR and social, combined with the skills to tell compelling stories for the [country] market through media agnostic ideas
◆Deep local culture and SME business knowledge, capable of extracting powerful communication insights while creating campaigns that resonate with various target demographics and verticals
◆Ability to manage multiple time-sensitive projects simultaneously without the support of a large team, working both independently and in close collaboration with a wide variety of stakeholders
◆Ability to self-motivate in a fast-paced, multi-faceted environment capacity to continuously provide and receive constructive, actionable feedback to and from colleagues
◆Fluency in written and spoken English, and Chinese
◆Experience working in an ROI-driven organization
◆Strong knowledge in digital measurement and tracking, SEM, display, paid social will be an advantage
◆Strong knowledge of analytics and BI tool such as Google Analytics and tableau will be an advantage


Our value to our employees is that we provide opportunity to GROW, a STAGE to shine, and a promising FUTURE. We believe Internet and logistics will be tomorrow's Lalamove!

1. 職涯發展:透明且公平的升遷制度,為Lalamove員工制定明確的目標
2. 工作環境:與Lalamove一起快速成長,團隊年輕開放,並且願意給予足夠的空間讓你盡情發揮!
3. 上班時間:09:30~10:00
4. 休假規定:優於勞基法之休假規則
5. Happy Friday:每週美食固定外送至Lalamove辦公室、不定期員工聚餐、旅遊
6. Lalamove Wallet:每月Lalamove儲值金可供員工自由使用
7. SEA Townhall:我們重視每個員工的想法,鼓勵每一位員工參加定期的Lalamove國際會議,同時也可以踴躍發表自己的意見!