The role of a Pardot Email Marketer is primarily about designing, executing, and optimizing email marketing campaigns using the Pardot platform. The role will collaborate closely with the marketing team to develop engaging email content, segment target audiences, and measure the effectiveness of campaigns. This position requires a deep understanding of email marketing best practices, proficiency in Pardot, and a strong analytical mindset to drive successful campaigns.
Responsibilities:
1. Email Campaign Strategy: Develop and execute comprehensive email marketing strategies aligned with overall marketing goals and target audience segments.
2. Pardot Campaign Setup: Utilize the Pardot platform to create and configure email templates, landing pages, forms, and automation workflows.
3. Content Creation: Collaborate with the content team to develop compelling email content, subject lines, and calls-to-action that resonate with the target audience and drive engagement.
4. Target Audience Segmentation: Leverage Pardot's segmentation capabilities to define and segment target audiences based on demographics, behavior, and engagement levels.
5. Email Design and Testing: Create visually appealing and mobile-responsive email templates and conduct A/B testing to optimize open rates, click-through rates, and conversion rates.
6. Campaign Execution: Schedule and deploy email campaigns while ensuring accurate list segmentation, personalization, and timely delivery.
7. Performance Tracking and Reporting: Monitor key email marketing metrics such as open rates, click-through rates, conversion rates, and ROI, and provide regular reports on campaign performance and insights to the marketing team.
8. Lead Nurturing and Drip Campaigns: Build and optimize automated email drip campaigns to nurture leads and guide them through the sales funnel.
Qualifications:
1. Strong understanding of Pardot, Hubspot or MailChimp functionality, including email templates, automation rules, engagement studio, segmentation, and reporting.
2. Excellent written communication skills, with the ability to craft compelling email content and create visually appealing email templates
立足台灣、放眼全球，以尖端AR技術提供美妝與精品創新雲端服務，
站上全球時尚舞台，帶給消費者和品牌顛覆性的社群與數位購物體驗！
加入玩美，串起 美妝x科技x社群 新世代
◎薪資
-具市場競爭性的薪資結構
-專利獎金制度
-員工分紅制度 -績效獎金
◎福利
-國內外旅遊/補助
-免費英文課程進修
-社團活動
-運動競賽/親子旅遊
-年終晚會/部門聚餐
-彈性居家工作申請
◎舒適的工作環境
-開放式辦公區與空中花園休憩
-免費預約登記的紓壓按摩服務
-無限量免費供應的咖啡及茶飲
-全天候開放的健身房及淋浴間
-專屬哺乳室溫馨舒適設備齊全
-寬敞醫務室與專業護理師照護
-扁平組織與開放自由企業文化
◎健康與保險
-定期員工健康檢查
-團體保險
-差旅平安險
◎優於勞基法的休假制度
-陪產檢假
-志工假
-訂婚假
-旅遊假
-每年全薪病假 12 天
-補班日不用上班
