We are seeking a highly experienced Paid Media Director (10+ years) to build and lead Positive Grid’s world-class in-house paid media function. This role is responsible for developing our global omni-channel paid media strategy across Meta, Google, TikTok, YouTube, Amazon Ads, Reddit, and emerging platforms. You will architect the paid media operating model, establish experimentation and creative testing frameworks, and collaborate closely with BI to build a comprehensive data measurement system that fuels long-term, scalable growth. This is a strategic, cross-functional leadership role requiring a deep understanding of digital advertising, data analytics, creative performance, and full-funnel growth. You will be the key architect of Positive Grid’s in-house media capabilities and play an essential role in accelerating our global DTC, Marketplace, and B2B revenue.
【Typical Account abilities】
1. Build Positive Grid’s In-House Paid Media Capabilities
- Develop paid media team workflows, processes, SOPs, and operating system
- Establish cross-functional collaboration with Marketing, BI, Creative, Ecom, and Product
- Build scalable structures for campaign planning, testing, reporting, and creative iteration
- Incorporate knowledge of AI tools and integrated strategies into the paid media operating model
2. Develop Omni-Channel Paid Media Strategy
- Define the role of each channel across the funnel (Meta, Google, TikTok, YouTube, Amazon Ads)
- Create full-funnel strategies for acquisition, remarketing, retention, and expansion
- Own budget allocation methodology using MER, marginal return analysis, and incrementality
- Evaluate and launch new platforms to extend reach and diversify growth
3. Build Creative Engine & Content Strategy
- Design Creative Testing Framework
- Partner with internal marketing team and creative team to concept, brief, and produce performance-driven content
- Establish rapid iteration processes to scale high-performing creatives
- Translate audience insights into creative direction
4. Develop Omni-Channel Data Measurement System（w/ BI Team）
- Partner with BI to build cross-platform reporting and attribution, including dealer sell-through tracking (e.g., Sweetwater, GC)
- Define KPI architecture across channels and funnel stages, incorporating off-site data tracking and identity resolution tools (e.g., Exponea, TripleWhale) to stitch user journeys
- Lead incrementality testing (Geo test, lift studies)
- Leverage analytics to drive strategic budget decisions and growth insights
5. Leadership & Cross-Functional Strategy
- Act as the strategic owner of paid media ROI and customer acquisition
- Collaborate with Ecom, Marketing, CRM, Creative, Product, and Finance on growth initiatives
- Mentor and grow the paid media team
【Essential】
1. 10+ years of global performance marketing experience across multiple platforms
2. Proven success building or scaling an in-house paid media function
3. Deep experience in full-funnel omnichannel strategy and budget allocation
4. Strong knowledge of creative testing, audience segmentation, and experimentation frameworks
5. Excellent analytical skills and ability to convert insights into strategic recommendations
6. Strong leadership, communication, and cross-functional collaboration abilities
【Desirable】
1. Experience in the guitar, music, MI (musical instrument), or audio industry
2. Launched TikTok Ads, new platforms, or testing infrastructures
3. Experience in using Ads analytics tools like TripleWhale
在當今快速變化的工作環境中，我們公司堅信員工的幸福與工作滿意度是成功的關鍵。為此，我們設計了一系列全面的員工福利計畫，目的在滿足員工從健康、家庭到個人成長的各方面需求。
1. 薪酬與獎金 - 年薪14個月，給你滿滿保障 - 三節獎金或禮品，一起度過美好節日
2. 健康與休閒 - 舒適的吧台空間，可以隨時放鬆、休息 - 天天補滿的零食櫃和各式飲料、咖啡，讓你能量滿滿 - 提供員工按摩服務，消除身體疲勞
3. 辦公器材 - 公司提供MAC筆電和螢幕等設備，讓你工作更流暢
4. 公司活動 - 年度盛會如春酒和年末聚餐，讓我們一起狂歡 - 不定期的福委活動，跟同事一起玩遊戲拿獎金
5. 假期與休假 - 12天不扣薪病假，讓你安心休養不用擔心 - 7天家庭假，給你更多時間陪伴心愛家人 - 1天自我放逐假，讓你遠離公事不被打擾
6. 生活支持 - 結婚禮金，為你的幸福加碼 - 生育祝賀金，陪你迎接家庭新成員的到來 - 每月為兩歲以下孩童提供育兒津貼，溫暖你的小家庭
7. 交通補助 - 每月停車費補助，平時通勤更輕鬆
8.進修補助 - 每年度補助，讓你提升職涯專業能力
9. 團隊建設 - 每月補助部門聚餐費用，促進團隊合作、增進彼此感情
10. 身心理健康支持 - 專業診所定期在公司開設健康講座，建立完善的臨場健康服務 - 職護每週、職醫每季一次到公司提供個人化醫療建議，讓你輕鬆諮詢、省去奔波煩惱 - 每年度免費提供員工優質健檢方案及補助，檢測涵蓋項目優於法規規定，一起關心你的健康
11. 工作靈活性 -每週提供1日遠距辦公日、依需求申請
這套全面的福利計畫旨在全方位支持員工的發展，涵蓋健康、家庭和個人成長，充分體現了我們對員工福祉的重視及承諾。
