【知識】課程營運部｜Digital Marketing Manager

【Who We Are】

PressPlay 為台灣第一家全方位影響力經濟集團

自2016年成立至今以「將影響力價值極大化」及「善用影響力創造各種新的商業可能」經營事業版圖，環繞人們的生活從360度各角度出發，打造各領域的影響力價值：

「娛樂」影響力價值，不僅有創作者經紀、廣告，還有社群團購、品牌聯名、知識傳遞等全面向發展。

「品牌」影響力價值，從食品出發跨足家庭及女性生活，與創作者共同打造更貼近新世代需求的產品品牌。

「知識」影響力價值，與創作者共同放大知識影響力，不僅僅是推出多元領域、多元學習形式的訂閱內容、影音課程或說書Podcast，更是一同建立創作者的知識影響力品牌。

秉持「活在變化，創造變化，成為變化」的精神，攜手創作者用影響力顛覆產業。

PressPlay is the first 360-degree creator ecosystem group in Taiwan. PressPlay has been expanding its business territory since 2016 with the missions “Maximize the Value of Influence” and “ Utilize Influence to Innovate New Business Opportunities,” striving to create the value of influence for each field with a 360-degree approach closely connected to everyone’s daily life.

PressPlay (pressplay.cc) is a creator focused company that maximizing the influence of knowledge with creators by introducing diverse subscription-based content, online course, and storytelling Podcast channel and by co-creating the “knowledge influence brand” of the creators.

The company is headquartered in Taipei, Taiwan, with teams based in Hong Kong and Los Angeles. Since 2019, we’ve created over 1,500 courses and 520K app downloads, and have generated $27M+ USD in revenue.

【What Will You Do】

▶ Develop and implement targeted marketing strategies that align with business objectives and increase our footprint in the North America market.

【Responsibilities】

• ▶ Create and execute lead generation campaigns that attract and convert high-quality leads into customers, using a mix of digital, event, and content marketing tactics.
• ▶ Created and led digital marketing strategy, including advertising budget, social media exposure operations, project management, reporting and analytics.
• ▶ Directly manage ads on large platforms e.g. Meta, Google, and Line......
• ▶ Optimize ROAS/ROI for paid marketing channels.

▶ 2+ years of related work experience and solid knowledge within their functional area.

▶ Analytical skills with the ability to interpret data, identify trends, and drive actionable insights.

▶ Proficiency with GA4 or other data analysis software.

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