工作內容

Job Responsibility:

 

The primary responsibility of this role is to plan, design, conduct, manage, and report high-quality research projects. The purpose of which is to build an evidence-based consulting service for identifying key communication strategies and issues influencing key debates. These efforts will support TNL Group clients in 1. Better understanding their target audience and key issues that matter, 2. Better communicating issues to these key stakeholder audience segments, including messaging themes, communication channels, and touchpoints, 3. Help client complete the learning loop by measuring the impact of their marketing/communication efforts and informing future efforts.

You will be reporting to directly to CEO of EK2A to jointly consult, design and implementing all aspects required to complete the project. This includes but are not limited to ideation with client, working with CEO to finalize research methodology and research design, actually creating the questionnaire, executing and/or engaging fieldwork partners for fieldwork (both qual and quant), analysis of data, reporting, and final delivery which may include client presentations/workshops.

Additionally, TNL Group is moving aggressively into big data and data driven insight. This role will be integral in helping to utilize existing TNL Group owned data and research to build new data drive product and services to help our clients better connect/engage our customers/readers.

 

As the Research Manager you’ll need to:

  1. Discuss with the client team and/or TNL sales team to understand the nature of the research to be carried out
  2. Articulate hypotheses of the research to be undertaken and prescribe recommended research approach
  3. Design research studies that meet the rigor of academic standards
  4. Use appropriate and creative methodologies to test hypotheses. This may involve the use of quantitative and/or qualitative methods and may include both pilot and development work
  5. Design questionnaires
  6. Apply a range of research techniques to gather relevant information, including desktop analysis, surveys, case studies and interviews
  7. Gather information directly or liaise with and direct field interviewers to gather information
  8. Develop databases to gather and analyses data
  9. Analyze and evaluate research and interpret data, making sure that key issues are identified
  10. Produce research-based briefings, advice and action plans
  11. Prepare, present, and disseminate results in reports and PR
  12. Prepare and present tenders for new research projects

條件要求

Personal Skills

  1. Experience in quantitative and/or qualitative methodologies and research techniques
  2. Numeracy and confidence in using statistical techniques and software such as SPSS, R, Survey Monkey, etc.
  3. Logical thinking supported by strong analytical skills
  4. Excellent interpersonal, team working and communication skills
  5. Report-writing skills
  6. Project management skills
  7. Accuracy and attention to detail
  8. A flexible approach to be able to work on several different research projects at the same time
  9. Organization skills, including time management and the ability to work under pressure and to meet deadlines
  10. Ideally at least professional level in both written Mandarin and English. Other language skill is a plus

General Responsibilities

  1. Develop linkages with national and international research agencies/ experts/ brands / fieldwork companies
  2. Contribute to achievement of strategic goals set by the organization
  3. Participate in strategic planning, annual planning, and budgeting process for the organization
  4. Work with CEO on major funder proposals and special projects
  5. Respond in a timely manner to information requests from program teams, finance teams, and other stakeholders
  6. Maintain clear communication channels with stakeholders both internally and externally
  7. Delivery of accurate and timely reporting
  8. Being a small team, you would also be required to multi-task between roles, as and when required by the organization for the furtherance of its goals
  9. As needed; special project as defined by CEO to help with company’s strategic objectives. These may include desktop research, exploration of possible ventures, and collaboration with other organizations to form business synergies

公司福利

勞健保,不扣薪病假,不定期公司聚餐,電影欣賞等活動。

薪資範圍

面議(經常性薪資達4萬元)

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