Job Responsibility:
The primary responsibility of this role is to plan, design, conduct, manage, and report high-quality research projects. The purpose of which is to build an evidence-based consulting service for identifying key communication strategies and issues influencing key debates. These efforts will support TNL Group clients in 1. Better understanding their target audience and key issues that matter, 2. Better communicating issues to these key stakeholder audience segments, including messaging themes, communication channels, and touchpoints, 3. Help client complete the learning loop by measuring the impact of their marketing/communication efforts and informing future efforts.
You will be reporting to directly to CEO of EK2A to jointly consult, design and implementing all aspects required to complete the project. This includes but are not limited to ideation with client, working with CEO to finalize research methodology and research design, actually creating the questionnaire, executing and/or engaging fieldwork partners for fieldwork (both qual and quant), analysis of data, reporting, and final delivery which may include client presentations/workshops.
Additionally, TNL Group is moving aggressively into big data and data driven insight. This role will be integral in helping to utilize existing TNL Group owned data and research to build new data drive product and services to help our clients better connect/engage our customers/readers.
As the Research Manager you’ll need to:
Personal Skills
General Responsibilities
勞健保,不扣薪病假,不定期公司聚餐,電影欣賞等活動。