- B2B 整合行銷策略與上市計畫： 針對企業級客戶 (Enterprise) 制定並執行端到端的行銷與上市策略 (GTM)。精準定義目標客群 (Target Audience) 與買家輪廓 (Buyer Personas)，規劃涵蓋品牌認知、潛在客戶開發到促成轉換的完整行銷漏斗。
- 需求挖掘與潛在客戶生成 (Demand Generation)： 統籌線上與線下行銷活動，透過多方渠道極大化高質量潛在客戶名單 (MQLs)。與業務團隊對齊標準，建立明確的名單培育 (Lead Nurturing) 流程與計分機制，有效提升從 MQL 到 SQL 的轉換率。
- 基於帳戶的行銷策略 (Account-Based Marketing, ABM)： 針對高淨值、長銷售週期的指標性企業客戶，與業務團隊協同設計高度客製化的 ABM 行銷活動，精準觸及關鍵決策者，推動大型企業採購專案。
- 高價值內容行銷與產品論述： 深入理解公司的 AI 技術架構、資安合規性與地端部署優勢。將複雜的技術規格轉化為具說服力的商業價值主張，主導產出專業白皮書 (Whitepapers)、客戶成功案例 (Case Studies)、技術部落格、產業洞察報告與 ROI 評估工具。
- 銷售賦能 (Sales Enablement)： 為業務與技術顧問團隊提供強而有力的後盾。製作並定期更新銷售簡報 (Pitch Decks)、產品競品分析 (Battle Cards)、常見問題解答 (FAQ) 與業務話術指引，確保第一線人員具備最銳利的市場作戰工具。
- 實體活動與展會行銷： 策劃並執行各類實體與線上活動，包含針對高階主管 (如 C-level 圓桌會議)、資安與技術研討會、大型產業參展及線上網路研討會 (Webinars)，藉此建立品牌行業權威並直接接觸潛在買家。
- 行銷數據追蹤與成效優化： 負責行銷預算的編列與控管，嚴格追蹤各項行銷活動的投資回報率 (ROI) 與獲客成本 (CAC)。利用數據分析工具持續進行 A/B 測試與漏斗優化，確保資源投入效益最大化。
- B2B Integrated Marketing & Go-to-Market Planning: Develop and execute an end-to-end marketing and GTM strategy for enterprise customers. Define target audience and buyer personas, and design a full funnel spanning brand awareness, lead generation, and conversion.
- Demand Generation & Lead Generation: Orchestrate online and offline campaigns to maximize high-quality MQLs across channels. Align standards with sales and build clear Lead Nurturing and scoring to lift the MQL-to-SQL conversion rate.
- Account-Based Marketing (ABM): For high-value, long-cycle flagship accounts, partner with sales to design highly customized ABM campaigns that reach key decision-makers and drive large-scale enterprise procurement.
- High-Value Content Marketing & Product Messaging: Master the company's AI architecture, security compliance, and on-premise advantages. Turn complex specs into compelling value propositions, and lead whitepapers, customer case studies, technical blogs, industry insight reports, and ROI tools.
- Sales Enablement: Be the backbone for sales and technical consulting. Create and regularly update pitch decks, battle cards, FAQs, and talk-track guides so frontline teams have the sharpest go-to-market tools.
- Live Events & Trade Show Marketing: Plan and run in-person and online events—C-level roundtables, security and tech seminars, major trade shows, and webinars—to build brand authority and engage prospective buyers.
- Marketing Analytics & Performance Optimization: Own marketing budget planning and control, rigorously tracking each campaign's ROI and CAC. Use analytics tools for ongoing A/B testing and funnel optimization to maximize return on investment.
- 行銷管理、企業管理、傳播學或相關科技領域學士以上學位。
- 具備 1 至 3 年以上 B2B 科技產業行銷經驗，且具有明確的企業級軟體 (Enterprise Software)、SaaS 或大型系統整合商的行銷實戰背景。
- 熟悉複雜的 B2B 採購決策流程，具備針對高階技術主管 (CIO, CTO, CISO) 或 IT 部門進行精準溝通與行銷的實務經驗。
- 卓越的文案撰寫與內容企劃能力，能夠獨立將艱澀的軟體工程、架構設計或資安概念，轉化為流暢且具商業說服力的專業文案。
- 熟練操作現代 B2B 行銷科技 (MarTech) 工具，包含客戶關係管理系統 (如 Salesforce, HubSpot)、行銷自動化平台 (如 Marketo, Pardot) 以及數據分析工具 (如 Google Analytics)。
- 具備強烈的數據驅動思維與成效導向觀念，能透過行銷儀表板分析轉換率瓶頸並提出具體改善計畫。
- 出色的跨部門專案管理與協調能力，能夠與業務 (Sales)、產品 (Product) 與前進部署工程 (FDE) 團隊無縫合作。
- Bachelor's degree or above in Marketing Management, Business Administration, Communications, or a related technology field.
- 1 to 3+ years of B2B technology marketing, with hands-on experience in enterprise software, SaaS, or large-scale systems integration.
- Familiarity with complex B2B procurement and decision-making, with practical experience marketing to senior technical executives (CIO, CTO, CISO) or IT departments.
- Outstanding copywriting and content planning, able to independently translate dense software engineering, architecture, or security concepts into fluent, commercially persuasive copy.
- Proficiency with modern B2B MarTech: CRM (Salesforce, HubSpot), marketing automation (Marketo, Pardot), and analytics (Google Analytics).
- A strong data-driven, results-oriented mindset, able to analyze conversion-rate bottlenecks via marketing dashboards and propose concrete improvements.
- Excellent cross-functional project management and coordination, collaborating seamlessly with Sales, Product, and Forward Deployed Engineering (FDE) teams.
第一次面試可以遠端進行， 第一次面試需要 Onsite進行。
- 具備人工智慧 (AI)、資料科學、資訊安全 (Cybersecurity) 或地端/雲端基礎架構解決方案的行銷推廣經驗者尤佳。
- 擁有執行六位數至七位數 (Six-to-seven-figure deal size) 大型企業訂單 ABM 行銷專案的成功軌跡。
- 具備科技媒體公關 (PR) 經驗，擁有企業軟體、資安或 IT 領域的產業媒體或分析師 (如 Gartner, Forrester) 關係網絡。
- 熟悉國內外資安合規框架 (如 ISO 27001, GDPR, 零信任架構)，能將合規性優勢有效融入行銷溝通策略中。
- 具備流利的中英文商務溝通與寫作能力，能獨立策劃並執行跨國或針對亞太地區 (APAC) 的行銷活動。
- Experience marketing Artificial Intelligence (AI), data science, Cybersecurity, or on-premise/cloud infrastructure solutions is highly preferred.
- A proven track record running ABM programs for six-to-seven-figure enterprise deals.
- Technology media PR experience, with industry media or analyst relationships (such as Gartner, Forrester) in enterprise software, security, or IT.
- Familiarity with security compliance frameworks (such as ISO 27001, GDPR, and Zero Trust), able to weave compliance advantages into marketing communications.
- Fluent business communication and writing in Chinese and English, able to independently plan and execute cross-border or APAC-focused campaigns.
1. 休假制度：年假
2. 獎金福利制度：年終獎金、績效獎金、專利與創新獎勵
3. 專業發展與學習支持：
a. 提供線上或實體課程補助、證照考試費用補貼。
b. 定期舉辦相關講座、工作坊以及讀書會。
c. 支持員工進行創新專案，提供額外的經費與資源。
4. 成長空間：加入充滿活力的團隊，參與核心產品開發，實現個人技術成長與價值。
5. 其他：免費飲料、咖啡、餅乾；員工聚餐；員工健康檢查。
1. Leave Policy: Annual Leave
2. Bonus and Welfare System: Year-End Bonus, Performance Bonuses, and Patent & Innovation Rewards
3. Professional Development and Learning Support
a. Subsidies for online or in-person courses and certification exam fees.
b. Regularly organized lectures, workshops, and book clubs.
c. Support for innovative projects with additional funding and resources.
4. Growth Opportunities
Join a dynamic team and contribute to core product development, fostering personal technical growth and value realization.
5. Additional Perks
a. Complimentary beverages, coffee, and snacks.
b. Team meals and gatherings.
c. Employee health check-ups.
