資深社群行銷專員 Sr. Social Media Specialist, ViewSonic College

最近更新於 2023-12-07

工作內容

To co-work with the marketing manager, well leverage online and offline projects/activities, plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising. Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns. The role would be a strong grasp of current marketing tools and strategies and the ability to lead integrated online and offline marketing campaigns from concept to execution.

1. Digital Marketing Strategy - Strategize online social media strategies to reach full-funnel business goals, including SEO/SOM, acquisition, retention, and loyalty. 

- Develop and manage social media platforms including Facebook, Instagram, Line, community, etc., ensuring consistent and high-quality content delivery to drive engagement, increase followers, and boost sales of hardware, digital content, software, and SaaS business.

- Create and plan compelling and engaging posts, videos, and graphics to attract and captivate the target audience.

- benchmark performance across digital media channels and advice on measurement KPIs.

- Conduct SEO/SEM digital marketing operations to improve online visibility and drive traffic to our platforms. 

- Collaborate with cross-team to develop and implement marketing campaigns aligned with business objectives.

- Monitor and respond to member feedback, inquiries, and issues in a timely and professional manner.

- Analyze performance metrics, report insights, and provide recommendations for continuous improvement. 

2. Branding Strategy – align with Company’s mission and vision to ensure maximum branding awareness. 

- WOM: KOL seeding programs and building up the network, including planning, execution, and evaluation.

- Internal and external relationship maintenance

3. Operation and Execution - Ensure timely and accurate execution of campaigns and on-target delivery. 

- Support related events and marketing reports, including workshops, on-site events, and digital evaluations.

- Creating specific initiatives to achieve sales targets based on digital and social marketing calendars and changing business needs 

條件要求

Minimum Qualifications

  •  3+ years of marketing experience in the social media / E-Commerce field within the IT/educational/electronics industry.
  •  Proven experience in SEO/SEM digital marketing operations, including keyword research, ad campaign management, and optimization.
  •  Strong command of English with excellent presentation, communication, and interpersonal skills.
  •  Demonstrated problem-solving capabilities and the ability to think creatively.
  •  Highly organized with the ability to manage multiple work streams and meet tight deadlines.
  •  A supportive working attitude and willingness to collaborate with cross-functional teams.
  •  Solid understanding of business trends and knowledge of competitive companies in the market.

員工福利

法定項目

勞保、健保、特別休假、勞退、婚假

其他福利

ViewSonic規劃符合組織與個人發展之學習方案,讓同仁充分發揮潛能與專業志趣。開放式的組織環境以及自由愉快的工作氣氛,帶領每一位員工盡情揮灑熱情並尋找到屬於自己的絕佳舞台。

具競爭力之薪資制度
公司提供具市場競爭力的薪資制度,並不吝與同仁分享營運上的績優表現。正職員工享有:
■ 保障薪資14個月
■ 與獲利連結之員工分紅

優於勞基法之福利措施
■ 完善的保險計畫:
依法為每位員工投保勞工保險、全民健康保險及每月定期提繳退休金外,員工享有團體綜合保險保障,包括壽險、意外險、醫療險、癌症險等。員工並可自費為眷屬加保,享受優於業界之保障內容與額度。
■ 彈性的假勤制度:
給予一年7天有薪年假加上5天全薪病假。
■ 周詳的員工保健方案:
重視同仁的身心健康,定期辦理員工健康檢查方案,幫助同仁掌握健康狀況。
重視工作環境與生活品質之間的平衡。明亮優雅的辦公空間及全天候的咖啡供應,讓員工在工作同時也能享受生活。
■ 優惠的員購機會:
本公司各項產品均可洽詢員購優惠價格。
■ 豐富的福委會活動:
規劃年度員工旅遊、系列講座、社團活動 (瑜珈社、登山社、籃球社、羽球社、桌球社)、婚喪補助、年節獎金、年度buffet聚餐、特約商店等活動,增進同仁間情感交流。
■ 獨創的藝文陶冶環境:
除了掛滿名家畫作的辦公環境外,不定期舉辦主題性知名畫家之畫作展覽,培養同仁的藝文氣息與美學觀念,鼓勵從藝術氛圍中激發創意。
■ 員工健身房:
全新完工的舒適健身房,提供員工多樣化的運動選擇,讓員工可以達到健康生活、快樂工作的目標。

薪資範圍

面議(經常性薪資達4萬元)