To co-work with the marketing manager, well leverage online and offline projects/activities, plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising. Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns. The role would be a strong grasp of current marketing tools and strategies and the ability to lead integrated online and offline marketing campaigns from concept to execution.
1. Digital Marketing Strategy - Strategize online social media strategies to reach full-funnel business goals, including SEO/SOM, acquisition, retention, and loyalty.
- Develop and manage social media platforms including Facebook, Instagram, Line, community, etc., ensuring consistent and high-quality content delivery to drive engagement, increase followers, and boost sales of hardware, digital content, software, and SaaS business.
- Create and plan compelling and engaging posts, videos, and graphics to attract and captivate the target audience.
- benchmark performance across digital media channels and advice on measurement KPIs.
- Conduct SEO/SEM digital marketing operations to improve online visibility and drive traffic to our platforms.
- Collaborate with cross-team to develop and implement marketing campaigns aligned with business objectives.
- Monitor and respond to member feedback, inquiries, and issues in a timely and professional manner.
- Analyze performance metrics, report insights, and provide recommendations for continuous improvement.
2. Branding Strategy – align with Company’s mission and vision to ensure maximum branding awareness.
- WOM: KOL seeding programs and building up the network, including planning, execution, and evaluation.
- Internal and external relationship maintenance
3. Operation and Execution - Ensure timely and accurate execution of campaigns and on-target delivery.
- Support related events and marketing reports, including workshops, on-site events, and digital evaluations.
- Creating specific initiatives to achieve sales targets based on digital and social marketing calendars and changing business needs