Overview
ViewSonic is seeking a Senior Integrated Marketing Account Manager based in our Taiwan office to lead both internal strategic marketing initiatives and external business growth efforts with a strong Western and global market focus.
This role serves a dual function:
Internal Strategic Marketing Lead – acting as the senior marketing consultant for ViewSonic Business Units (BUs), translating solution strategies into integrated global go-to-market (GTM) plans and ensuring execution excellence.
External Business Growth Lead – identifying, pitching, and securing new business opportunities to expand marketing impact and revenue contribution.
Although based in Taiwan, this role requires strong Western market sensibility, global business acumen, and the ability to operate confidently across North American and European markets. The ideal candidate combines strategic thinking, commercial leadership, team management, and fluency in English, along with a forward-looking mindset that leverages AI and emerging technologies to enhance marketing effectiveness.
Key Responsibilities
I. Internal: Strategic Marketing Leadership (ViewSonic BUs)
Strategic Consulting & GTM Development
Serve as the senior marketing consultant to ViewSonic Business Units.
Translate product and solution strategies into integrated, multi-channel global GTM campaigns.
Build campaign and channel frameworks aligned with Western market dynamics and global brand standards.
Ensure cohesive and compelling solution storytelling across all marketing touchpoints.
Marketing Governance & Execution Excellence
Evaluate and refine marketing briefs to ensure strategic clarity, prioritization, feasibility, and execution readiness.
Oversee campaign workflows, timelines, budgets, and deliverables.
Drive strong cross-functional collaboration across creative, digital, content, and regional marketing teams.
Ensure global brand consistency while allowing for regional adaptability.
Performance & Optimization
Define KPIs and measure campaign effectiveness across markets.
Use performance data and insights to continuously optimize campaigns.
Improve asset utilization and marketing ROI.
II. External: New Business Development & Growth
Business Development Strategy
Identify and pursue new marketing-driven business opportunities.
Develop growth strategies targeting Western and global markets.
Align marketing capabilities with commercial expansion goals.
Client Acquisition & Pitch Leadership
Lead client-facing presentations, proposals, and strategic pitches.
Translate marketing strategy into compelling commercial solutions.
Build and maintain strong relationships with prospective clients and partners.
Revenue Impact
Contribute directly to revenue growth through new account acquisition and expanded services.
Support pipeline development and growth forecasting.
III. Team Leadership & Innovation
Team Management
Lead, mentor, and develop a team of Integrated Marketing Account Managers.
Establish best practices for briefing, campaign planning, workflow management, and stakeholder communication.
Foster a high-performance, globally minded marketing culture within the Taiwan office.
AI & Technology-Driven Marketing
Integrate AI tools and automation into marketing workflows to drive efficiency and scalability.
Stay current on emerging marketing technologies, digital platforms, and global industry trends.
Champion modern, data-driven marketing practices across the team.
Continuously evaluate and adopt tools that enhance productivity and campaign effectiveness.
Bachelor's or Master's degree in Marketing, Communications, Business, or related field.
6–8+ years of experience in integrated marketing, campaign management, or digital marketing within a global or matrixed organization.
Minimum 2+ years of team management experience.
Proven experience in new business development and client pitching.
Strong understanding of Western markets (North America and Europe) and global B2B marketing dynamics.
Demonstrated global mindset with the ability to operate effectively across cultures while based in Taiwan.
Fluent English (written and spoken) is required; ability to confidently present to international stakeholders.
Strong strategic thinking and commercial acumen.
Excellent project management and cross-functional leadership skills.
Data-driven mindset with hands-on experience leveraging AI and marketing technologies to improve efficiency and performance.
Experience in B2B marketing.
ViewSonic規劃符合組織與個人發展之學習方案，讓同仁充分發揮潛能與專業志趣。開放式的組織環境以及自由愉快的工作氣氛，帶領每一位員工盡情揮灑熱情並尋找到屬於自己的絕佳舞台。
具競爭力之薪資制度
公司提供具市場競爭力的薪資制度，並不吝與同仁分享營運上的績優表現。正職員工享有：
■ 保障薪資14個月
■ 與獲利連結之員工分紅
優於勞基法之福利措施
■ 完善的保險計畫：
依法為每位員工投保勞工保險、全民健康保險及每月定期提繳退休金外，員工享有團體綜合保險保障，包括壽險、意外險、醫療險、癌症險等。員工並可自費為眷屬加保，享受優於業界之保障內容與額度。
■ 彈性的假勤制度：
給予一年7天有薪年假加上5天全薪病假。
■ 周詳的員工保健方案：
重視同仁的身心健康，定期辦理員工健康檢查方案，幫助同仁掌握健康狀況。
重視工作環境與生活品質之間的平衡。明亮優雅的辦公空間及全天候的咖啡供應，讓員工在工作同時也能享受生活。
■ 優惠的員購機會：
本公司各項產品均可洽詢員購優惠價格。
■ 豐富的員工活動：
規劃年度員工旅遊、系列講座、社團活動 (瑜珈社、登山社、籃球社、羽球社、桌球社)、婚喪補助、年節獎金、年度buffet聚餐、特約商店等活動，增進同仁間情感交流。
■ 獨創的藝文陶冶環境：
除了掛滿名家畫作的辦公環境外，不定期舉辦主題性知名畫家之畫作展覽，培養同仁的藝文氣息與美學觀念，鼓勵從藝術氛圍中激發創意。
■ 員工健身房：
全新完工的舒適健身房，提供員工多樣化的運動選擇，讓員工可以達到健康生活、快樂工作的目標。
ViewSonic is committed to creating an inclusive and equitable workplace.
We believe in fostering an environment where every individual is valued and respected. Our hiring process is designed to be transparent, fair, and merit-based, ensuring equal opportunities for all candidates. ViewSonic does not tolerate discrimination of any kind, whether based on race, color, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other legally protected status.
If you need any support or adjustments during the application process, please let us know through the application form, and we will ensure a smooth and comfortable experience for you.
