The Digital Marketing Director is responsible for leading digital strategy, performance marketing, and data-driven campaign execution across multiple client accounts. This role oversees the planning, implementation, and optimization of digital channels including paid media, search (SEO/SEM), social media, programmatic advertising, email marketing, CRM, and marketing automation. They need to understand how to maximize budget utilizing paid, earned, and owned channel relationships.
In addition, the Digital Marketing Director oversees web development strategy, user experience (UX), and digital customer journeys, ensuring marketing initiatives are effectively integrated across websites, landing pages, and digital platforms. The role also supports global eCommerce initiatives by aligning digital marketing programs with online customer acquisition, engagement, and conversion strategies.
The Digital Marketing Director ensures digital initiatives align with client business objectives and drive measurable growth. This position leads cross-functional digital teams, establishes performance frameworks, and drives continuous improvement through analytics, experimentation, and innovation.
The role works closely with the General Manager, Account Director, and creative teams to ensure digital strategies support business goals, client expectations, and integrated campaign execution.
Key Responsibilities
Digital Strategy & Campaign Leadership
Develop and lead comprehensive digital marketing strategies for client accounts.
Translate client business objectives into scalable digital marketing plans.
Oversee campaign planning, execution, and optimization across all digital channels.
Ensure campaigns deliver measurable results aligned with KPIs and ROI targets.
Lead the development of full-funnel digital marketing strategies spanning awareness, acquisition, engagement, and conversion.
Performance Marketing & Channel Management:
Lead strategy and optimization across key digital channels including:
Paid Media (Google Ads, Meta, LinkedIn, TikTok, etc.)
Search Marketing (SEO & SEM)
Social Media Advertising
Programmatic Display & Video
Email Marketing and Marketing Automation
Additional responsibilities include:
Identify growth opportunities through audience targeting, creative testing, and conversion optimization.
Manage budget allocation and channel mix to maximize performance.
Align paid media and digital campaigns with website traffic growth and eCommerce conversion goals.
Web Development & User Experience (UX):
Collaborate with web development and UX teams to ensure digital marketing initiatives are effectively supported by high-performing websites and landing pages.
Guide website optimization initiatives focused on user experience, conversion rate optimization (CRO), and digital engagement.
Ensure digital campaigns integrate seamlessly with website architecture, content strategies, and user journey design.
Provide strategic input on website improvements, digital functionality, and customer experience enhancements.
Data, Analytics & Performance Frameworks:
Establish measurement frameworks including KPIs, attribution models, and tracking standards.
Oversee campaign performance reporting and insights for clients and internal teams.
Ensure proper implementation of analytics tools such as Google Analytics, Piwik Pro, Tag Manager, and marketing attribution platforms.
Use data insights to continuously optimize campaign performance, website performance, and digital customer journeys.
Team Leadership & Development:
Lead and mentor digital marketing specialists, performance marketers, and channel managers.
Establish best practices, workflows, and operational standards for digital campaigns.
Build a high-performing team culture focused on accountability, collaboration, and innovation.
Build and scale high-performing digital marketing teams, including performance marketing, analytics, and web optimization specialists.
Cross-Functional Collaboration:
Work closely with the General Manager, Account Director, and creative teams to align digital strategies with business objectives and campaign concepts.
Collaborate with strategy, creative, content, web development, UX, and analytics teams to ensure integrated campaign delivery.
Partner with account management teams to align digital initiatives with client goals and expectations.
Provide strategic digital insights during client planning sessions and business reviews.
Innovation & Industry Leadership:
Stay ahead of platform updates, emerging technologies, and industry trends.
Evaluate and adopt new tools, platforms, and approaches to improve campaign effectiveness.
Introduce testing frameworks for experimentation and continuous improvement.
Key Performance Indicators (KPIs):
Campaign ROI and performance against client objectives
Client satisfaction and retention
Growth of client digital revenue
Lead generation / conversion performance
Website traffic growth and conversion rate optimization
Digital channel efficiency (CPA, ROAS, CTR, conversion rates)
Team productivity and performance
Education:
Bachelor's degree in Marketing, Business, Communications, or related field
Master's degree or MBA is a plus
Experience:
8–12+ years of experience in digital marketing or performance marketing
3–5+ years in a leadership or director-level role
Experience working in a marketing agency or managing multiple client accounts
Proven track record managing large-scale digital campaigns and budgets
Experience supporting web platforms, UX initiatives, and global eCommerce marketing
Experience working with global or regional marketing teams across multiple markets is preferred
Skills & Competencies:
Deep expertise in digital channels (paid media, SEO/SEM, social, programmatic)
Strong understanding of web development workflows and UX best practices
Experience supporting global eCommerce marketing and digital sales funnels
Strong analytical and data-driven decision-making skills
Experience with marketing analytics and attribution tools
Strong leadership and team management capabilities
Excellent client-facing communication and presentation skills
Ability to manage multiple projects in a fast-paced agency environment
Tools & Platforms:
Google Ads / Meta Ads / LinkedIn Ads
Google Analytics / GA4/Piwik Pro
Google Tag Manager
Programmatic platforms (DV360, The Trade Desk, etc.)
eCommerce platforms (Shopify, Magento, Salesforce Commerce Cloud, etc.)
Data visualization tools (Looker Studio, Tableau, Power BI)
Language Requirements:
Fluent in English (spoken and written) is required
Mandarin proficiency is highly preferred
ViewSonic規劃符合組織與個人發展之學習方案，讓同仁充分發揮潛能與專業志趣。開放式的組織環境以及自由愉快的工作氣氛，帶領每一位員工盡情揮灑熱情並尋找到屬於自己的絕佳舞台。
具競爭力之薪資制度
公司提供具市場競爭力的薪資制度，並不吝與同仁分享營運上的績優表現。正職員工享有：
■ 保障薪資14個月
■ 與獲利連結之員工分紅
優於勞基法之福利措施
■ 完善的保險計畫：
依法為每位員工投保勞工保險、全民健康保險及每月定期提繳退休金外，員工享有團體綜合保險保障，包括壽險、意外險、醫療險、癌症險等。員工並可自費為眷屬加保，享受優於業界之保障內容與額度。
■ 彈性的假勤制度：
給予一年7天有薪年假加上5天全薪病假。
■ 周詳的員工保健方案：
重視同仁的身心健康，定期辦理員工健康檢查方案，幫助同仁掌握健康狀況。
重視工作環境與生活品質之間的平衡。明亮優雅的辦公空間及全天候的咖啡供應，讓員工在工作同時也能享受生活。
■ 優惠的員購機會：
本公司各項產品均可洽詢員購優惠價格。
■ 豐富的員工活動：
規劃年度員工旅遊、系列講座、社團活動 (瑜珈社、登山社、籃球社、羽球社、桌球社)、婚喪補助、年節獎金、年度buffet聚餐、特約商店等活動，增進同仁間情感交流。
■ 獨創的藝文陶冶環境：
除了掛滿名家畫作的辦公環境外，不定期舉辦主題性知名畫家之畫作展覽，培養同仁的藝文氣息與美學觀念，鼓勵從藝術氛圍中激發創意。
■ 員工健身房：
全新完工的舒適健身房，提供員工多樣化的運動選擇，讓員工可以達到健康生活、快樂工作的目標。
ViewSonic is committed to creating an inclusive and equitable workplace.
We believe in fostering an environment where every individual is valued and respected. Our hiring process is designed to be transparent, fair, and merit-based, ensuring equal opportunities for all candidates. ViewSonic does not tolerate discrimination of any kind, whether based on race, color, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other legally protected status.
If you need any support or adjustments during the application process, please let us know through the application form, and we will ensure a smooth and comfortable experience for you.
