B2B Marketing Manager

About the Opportunity:
We are a dynamic cryptocurrency exchange expanding our B2B marketing operations. We are seeking a versatile Marketing Manager who can function as a true generalist—capable of conducting research, strategic planning, ideation, and hands-on execution—to drive our B2B initiatives. In this role, you will work closely with our B2B team to develop campaigns, attend industry events, and engage with key stakeholders in fintech, payments, cloud banking, and SaaS. This opportunity is ideal for candidates based in Taiwan.

Responsibilities
● Research & Planning: Conduct in-depth market research, via online or offline events to identify trends and opportunities in the fintech, payments, cloud banking, and SaaS sectors. Develop strategic marketing plans tailored to our B2B audience.
● Ideation & Execution: Generate creative ideas for campaigns and marketing initiatives; oversee the entire execution process from concept to delivery.
● Team Liaison: Collaborate closely with the B2B team to ensure marketing strategies align with business objectives and customer needs.
● Performance Analysis: Monitor, analyze, and report on campaign performance metrics, making data-driven adjustments as necessary.

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven marketing background with hands-on experience as a generalist—capable of handling research, planning, ideation, and execution.
• Prior experience in industries such as fintech, payments, cloud banking, or SaaS is highly desirable.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Strong event management skills and a willingness to attend industry events.
• Must be based in Taiwan, Singapore, or Hong Kong.
• Self-motivated, proactive, and able to thrive in a fast-paced, dynamic environment.

We prioritize employee well-being through a comprehensive benefits package:
● Health & Wellness Benefits: Comprehensive health insurance, annual check-ups and onsite wellness initiatives.
● Flexible Work Arrangements (Role-Dependent): We support flexibility while ensuring effective team collaboration.
● Growth Opportunities: Career advancement opportunities in a rapidly expanding industry with international exposure.
● Comprehensive Leave Benefits: Enjoy paid volunteer time, Christmas Day and birthday leave, on top of annual leave, paid sick leave, enhanced maternity/paternity leave.
● Employee Engagement: Enjoy weekly lunches, team-building activities, and a dynamic and collaborative work environment.

我們通過全面的福利計劃優先考慮員工福祉：
● 健康福祉：完善的團體健康保險、年度健康檢查，並提供職場健康活動，保障您的身心健康。
● 彈性工作安排(視職務而定)：彈性上班，同時確保團隊高效合作。
● 成長機會：在快速成長的產業中拓展國際實務經驗，幫助職涯成長。
● 完善的休假福利：除了優於法規的年度休假、帶薪病假、產假/陪產假外，還享有帶薪志工假、聖誕假及生日假，讓您兼顧工作與生活。
● 員工參與：每週兩次免費午餐、定期團隊建設活動，打造多元合作的工作環境。