About The Role
We are looking for an innovative Communications and PR Specialist who thinks outside of the box and is excited about building a function from the ground up for a growing business that is at the epicenter of the ever-evolving crypto and digital asset space. This is a new role on CinchBlock’s growing marketing team and will be responsible for creating, managing, and executing all strategic communications and PR strategies for the business and our clients. You’ll be responsible for creating and implementing our strategy by working with journalists, influencers, partners and social media. This is an opportunity to leverage your fingerprints on creative and compelling campaigns that will help shape the narrative around Web3. This role is perfect for a charismatic storyteller who is able to work independently, take initiative, and is capable of both crafting and carrying out our communications process.
What You’ll Do
Lead, develop and execute our clients’ public relations and communications strategy, go-to-market product launches, across online, social media and community channels
Develop internal and external SEO-optimized communications materials (such as press releases, announcements, newsletters, news articles and speeches)
Help develop unique ways to highlight and gain media interest in high-profile, often bespoke, client engagements
Develop, maintain and expand relationships with reporters, blockchain and traditional media outlets as well as newswire service providers; proactively pitch for media coverage
Take end-to-end ownership of the entire communications strategy — from overseeing public relations plans, media planning, budgeting, measuring performance goals and reporting results
Stay up to date on upcoming blockchain and Web3 market trends, identify actionable insights, to drive our clients’ and communication goals
Create guides, workflows, playbooks and optimize processes for both internal and external stakeholders
What You’ll Need
Bachelor’s degree in Journalism, Communications, Marketing, or other related fields
Minimum of 3 years’ experience in public relations and/or communications, preferably with agency experience
Demonstrated skill in proactively cultivating relationships with journalists, and in successfully positioning subject matter with the media to achieve high-impact placements (especially in finance and/or technology industries)
Exceptional copywriting and verbal communications skills are a must; a natural storytelling talent along with the ability to write pithy and persuasive copy across media
Ability to maintain media lists and communications activity trackers
An entrepreneurial spirit and innovative thinker, with a track record for translating strategic thinking into action plans
Ability in understanding important performance drivers against findings
Self-motivated, independent, resourceful and proactive team player with a start-up mentality, capable of working effectively with cross-functional teams
Strong interest in becoming crypto fluent.
此職缺面試流程採線上面談，無實體會談
Well-versed in the latest news/trends regarding Web3, Metaverse, NFTs, crypto, gamefi and DeFi.
