citiesocial’s mission is to connect people to ideas, products and experiences that enable them to Live Their Best Life. We believe each day is a gift, and we aim to make the most of it. “TODAY, A GIFT.”
Media giant Videoland（緯來電視網）took a significant stake in citiesocial in 2023, and we are building the next generation eCommerce experience that merges media and curation to elevate the lives of our users.
As citiesocial’s Head of Marketing, you will lead citiesocial in supercharging our brand influence and building a highly virtuous user lifecycle. You will own the user funnel, and work closely with the CEO to achieve business goals.
Roles and responsibilities
1. Develop the overall marketing strategy and lead execution across growth, campaign, performance and social media marketing teams. Below is an outline of your core role for each function:
Lead growth marketer in developing citiesocial’s lifecycle marketing strategy and execution plan
Analyze marketing funnels, design communication strategies, evaluate end-to-end experience across multi-channel touchpoints and deploy automation strategies
Partner with the merchandising to develop and execute annual promotion calendar
Effectively allocate marketing resources to ensure achievement of campaign goals
Monitor campaign performance and optimize marketing resource yield
Lead performance marketer in driving paid channel performance and identify opportunities to drive budget effectiveness
〔Social media marketing〕
Lead social media marketer in developing citiesocial’s social media strategy and execution plan
Ensure social media content aligns with brand positioning and leverages key trends
2. Own and allocate the overall marketing budget across campaigns, internal teams and external agencies to ensure achievement of financial goals
3. You will develop citiesocial’s brand identity, and ensure our brand identity is effectively integrated and promoted within all marketing efforts. You will also strive to identify new opportunities to elevate our brand influence.