【iKala Cloud】資深行銷專員(數位) Senior Marketing Specialist, Digital

iKala 愛卡拉

Job Description

【Job Description 】
This senior marketing specialist will be responsible for creating product content and marketing collaterals and organizing online and offline events. S/he will be responsible for all marketing activities to achieve marketing goals such as leads, organic traffic, and share of voice (SOV). S/he will co-work closely with sales, RD, PM, and Googlers to ensure our product marketing strategy is aligned with our business objectives.

【Responsibilities】
1. Responsible for planning and executing product marketing strategy to drive users acquisition and conversion rate and ultimately accountable for marketing KPIs.
2. Develop product messaging that differentiates from others in the market.
3. Create product content such as product pages, customer success stories, blog posts, e-newsletters, brochures, trend report, industrial eBook, whitepapers, PR, sales kits, videos etc..
4. Organize and support online & offline events and all the related programs.
5. Craft compelling messages across marketing channels such as websites, EDM, Google, Facebook, LinkedIn, Line, media etc..
6. Work closely with the agency to conduct A/B testing, optimize campaign performance and ensure campaigns will meet targets.
7. Responsible for creating and delivering bi-weekly eNewsletter.
8. Report to Marketing Manager to ensure product marketing strategy is aligned with company objectives and messaging priorities.

Requirement

【Requirements】 
1. 3-6 years' experience in product marketing relevant functions.
2. Experience in product strategy and content planning in IT companies.
3. Proven track record of all marketing campaigns, and assess against goals.
4. Experience in B2B marketing position.
5. Strategic thinking, self-motivated, proactive, open-minded, and with team spirit.
6. Must be fluent in English.
 
【Pluses】 
1. Background in marketing or business administration field.
2. Experience in cloud or SaaS solutions is a plus.  
3. Experience in using Google Analytics, MailChimp, WordPress, SEO tools, Google/Facebook Ads, and Line.

 
More Info>>>https://gcp.expert 

Remote type

Hybrid Job

Benifit

Benifit

勞保、健保、特別休假、勞退、婚假

Benifit

【休假制度】
除勞基法規定特休外,每年額外提供五天全薪彈性休假,以及全薪病假、女性同仁全薪生理假、產檢假、志工假。

【工作環境】 
明亮開放的辦公環境,依照職務需求提供彈性遠端工作(Work-from-Home),更有零食及咖啡無限供應,視障按摩師駐辦公室按摩服務。

【海外輪調機會】
提供同仁申請海外輪調機會,體驗異國職場文化的機會。

【多元溝通】
每兩週舉辦一次公司全員大會並提供美味餐點,讓員工可以深入瞭解公司的發展近況,並設有員工匿名提問、反饋制度,讓所有人都可以提出建議,意見不用怕被忽視。

【職訓課程】
完整的新人訓練,幫助新進的同仁能快速上手融入團隊。邀請外部講師或內部同仁授課,也可以申請工作技能相關的課程補助,在職涯發展的路上持續精進自己的專業。

【娛樂活動】
福委會舉辦的國內員工旅遊和趣味活動,例如:聖誕節交換禮物、辦公室密室逃脫...等。

【獎金制度】
提供優渥的人才推薦獎金,獎勵優秀同事表現的同儕獎金,另外包含年終獎金、端午節禮金、中秋節禮金以及生日禮金。

【職業安全】
新進和在職同仁提供年度健康檢查,並邀請執照醫生在公司舉辦年度健康講座,以及場駐護理師健康生理心理諮詢。
 

Salary Range

Negotiable (Above 40K TWD)