B2B Digital Marketing Manager

最近更新於 2023-10-02

工作內容

 [IMPORTANT]
As we value Digital Marketing talents for their analytical skills and abilities.
Prior to arrange an interview, we'd love to see logic, numbers, actions, analysis, ideas from one of your previous portfolio that contains below items:

1. Goal you aim to achieve at the time
2. What strategy & methodology have you initiated and why
3. What was the result
4. What was the learning
Eg. Facebook/ Linkedin/ Website performance analysis + case study how you achieve the goal (brand awareness, engagement, conversion).

The portfolio needs to contain visualized data / structure / content in English version.

Note: Any applicant that does not have an English CV will not be progress to the next stage.

[About this role]

We are looking for an experienced B2B Digital Marketing Manager to drive the success of Mlytics brand exposure on the worldwide arena via digital brand touchpoints.
The B2B Digital Marketing Manager aims to enhance brand awareness, generate traffic, enhance engagement through digital brand touchpoints in order to create opportunities to go in touch and collaborate with future and existing clients, partners, stakeholders. You will create, implement, track, analyze and adjust digital exposure strategy so that you can create a strong presence of Mlytics brand awareness on the digital arena and bring potential customers.

To succeed at this role, you will need to:

> Create and implement strategy of website optimization, based on internal research, market research, competitor analysis and your own digital marketing expertise.
> Responsible for managing Mlytics exposure in digital presence - APAC market.
> Manage, execute, evaluate and improve performance of brand main touchpoints:
- Website optimization
- Social media marketing
- Content marketing
- Email marketing
- Advertising
> Create strategy and implement channels performance (KPI, topics, calendar with post publishing, content, engagement).
> Collaborate with sales and product team, partners and vendors.
> Social Media Marketing (Linkedln, Facebook + local platforms).
> Analyze performance.
> Online presence support - answer questions, maintain comments.
> Content marketing: posts, blog, case studies, video, infographic, viral content.
> Create Ads + manage performance.
> SEO-optimization.
> Build strong relationships with internal stakeholders.
> Manage your time effectively to ensure that you are working on high priority items.
> Have poise and executive presence, and be comfortable presenting to C-level executives. 

Provide portfolio - event-strategy + case study how you achieve the goal (brand awareness, engagement, conversion)
Prior to arranging an interview, can you provide one of the previous portfolio that contains below items:
1. Goal you aim to achieve at the time
2. What strategy & methodology have you initiated and why
3. What was the result
4. What was the learning
Eg. Facebook/ Linkedin/ Website performance analysis + case study how you achieve the goal (brand awareness, engagement, conversion).
The portfolio needs to contain visualized data / structure / content

Portfolios could be PowerPoint / Google Slides / Keynote, but not Word, ang have to be done in English language.

條件要求

 [Basic Requirements]

> 5+ years of relevant work experience in Digital Marketing, at the international B2B IT company or domestic leading cloud PR-companies.
> Experienced professional of digital advertising: Google Ad, Facebook Ad, Linkedin Ad.
> Professional fluent in English and Mandarin Chinese (written and spoken).
> Fast learner, self-developer. 

工作技能

  • 品牌行銷管理
    異業合作規劃與執行
    提案與簡報技巧
    網站企劃能力
    網路活動規劃與執行
    廣告製作規劃與執行
    行銷宣傳預算編製與控管
    行銷策略擬定
    廣告預算控管
    顧客關係管理
    社群媒體經營管理
    市場調查企劃與執行
    市場調查資料分析與報告撰寫
    網站流量成效追蹤

遠端型態

部分遠端面試
部分遠端工作

加分條件

 [Preferred requirements]

> Solid analytical background in order to create successful digital marketing performance.
> Experience in website optimization, SEO, user journey analysis.
> Expert of Google Ads, Facebook Ads.
> Must be extremely well organized, have a strong sense of time-management and be able to prioritize, multi-task, problem-solve, and perform with results.
> Bachelor's degree or equivalent experience; Master's degree is a plus. 

員工福利

法定項目

勞保、健保、特別休假、勞退、婚假

其他福利

 

【薪獎假勤】
◆ 第一年享有14天假期, 每年往上增加! (好好計畫旅行)
◆ 14天帶薪病假 (生病了就好好休息)
◆ 具市場競爭力的薪資 (對得起你的實力)
◆ 三節禮金與禮品 (過節小確幸)
◆ 額外績效導向的獎金 (不愧對你的努力)
◆ 彈性的上下班時間 (配合你的作息)

【吃喝娛樂】
◆ 零食與點心無限量供應 (小心不要吃太胖)
◆ 高級咖啡與冰箱飲料無限量供應 (歡迎加入公司的咖啡魔人大家庭)
◆ 每月兩次下午茶 (好像真的會吃太胖)
◆ 每周超大份量水果盤 (吃點健康的)
◆ 公司提供娛樂室各種桌遊/PS4/Switch/飛鏢機/彈珠台/籃球機 (應有盡有)
◆ 不定期上山下海旅遊活動 (免費的旅遊團不好嗎?)
◆ 每月健康補助
◆ 每月Team Building補助

【補助多多】
◆ 遠距離的通勤津貼與搬家津貼 (不用擔心住太遠)
◆ 免費定期健康檢查 (公司比你還注重你的健康)
◆ 免費團體傷害保險 (公司比你更在乎你自己)

【注重個人成長且提供對應裝備】
◆ 人均配筆電, 技術人員配Mac
◆ 可和最有經驗的團隊協作 (好的領導帶你飛)
◆ 完善的定期績效考核 (你的付出公司看得見)

【公司文化】
◆ 健康良好的團隊協作與互助文化 (充滿年輕活力不死板)
◆ 輕便扁平的組織架構 (勇敢表達自己的想法)
◆ 團隊有責任心, 團隊合作能力佳, 配合度高, 好相處, 有技術 (不怕豬隊友)
◆ 老闆開明, 懂技術, 也尊重公司每一位成員 (是員工說的唷!)
◆ 無階級、無官僚文化;團隊所有人皆同等 (One for all, all for one!)

期待有這個機會找到更多充滿熱血活力的有趣靈魂加入我們歡樂的小村莊 :)

薪資範圍

面議(經常性薪資達4萬元)