1.Identify potential growth opportunities and market trends to develop brand strategies and action plans.
i.Oversee product portfolio management and preparation for new product launches.
ii.Define the positioning of both existing and new products, outlining target audiences, promotional strategies, and key messaging.
iii.Execute annual campaigns and monitor brand performance consistently, utilizing available market data to make timely adjustments to the brand communication and media strategy for maximum impact.
2.Collaborating with different departments to develop and execute brand strategies.
i.Conduct regular meetings to promote cooperation and information sharing between departments, ensuring effective implementation of brand strategies.
ii.Integrate horizontally with sales and brand communication to ensure consistency and effective delivery of brand messages across all areas.
3.Take responsibility of brand P&L management.
i.Achieve sales and financial objectives through close monitoring, forecast management, and A&P budget control.
ii.Align marketing KPIs with both regional and local team to monitor and evaluate the progress of brand growth, adjusting strategies and execution plans in a timely manner.
4.Responsible for completing tasks assigned by the supervisor or other ad-hoc assignments.
工作經歷: 5年以上
學歷要求: 大學以上
科系要求: 市場行銷相關、企業管理相關、大眾傳播學相關
語文條件: 英文 -- 聽 /精通、說 /精通、讀 /精通、寫 /精通
擅長工具: Excel、Outlook、PowerPoint、Word、Google Analytics、Adobe Photoshop
工作技能: 預算編製與成本控管、專案時間╱進度控管、專案溝通╱整合管理、專案管理架構及專案說明、行銷製作物規劃與執行、品牌行銷管理、異業合作規劃與執行、提案與簡報技巧、行銷宣傳預算編製與控管、行銷策略擬定、品牌知名度推廣、產品開發預算與成本控管、廣告預算控管、市場調查企劃與執行、廣告效益評估、業績目標分配與績效達成、業績與管理報表撰寫
其他條件:
* Must have solid brand management experience in FMCG related industry at least 5 years.
* Business planning; brand marketing; consumer research; project management.
* Basic understanding of finance knowledge and P&L management.
* Analytical and logical thinking, proactive, detail and result-oriented, creative, and a team player.
* Excellent leadership skills/Communicate effectively/ Good interpersonal skill.
除公司提供之福利外，台灣維達衛生用品股份有限公司同時設有福利委員會，讓同仁享有更完善的福利措施。
◆ 獎金/禮品類
1.年終獎金
2.三節禮金
◆ 保險類
1.勞保
2.健保
3.員工團保
4.勞退提撥6%
◆ 休閒類
1.國內旅遊
◆ 制度類
1.完整的教育訓練
2.順暢的升遷管道
◆ 請 / 休假制度
1.特休/年假
2.家庭照顧假
3.生理假
4.育嬰假
◆ 其他
1.員工購物優惠
2.健康檢查
◆ 補助類
1.結婚禮金
2.員工進修補助
3.員工教育獎助學金
4.子女教育獎助學金
5.尊親長者敬老金
