Senior Digital Marketing Specialist (Global Market) 資深數位行銷專員

▍About AlfredCamera

From day one, we’ve been guided by the belief that home security should be made accessible to everyone. We started out by offering a software solution that turns your old phone into a security camera in 2014. Since then, this simple but powerful idea has become the go-to security app for more than 70 millions families worldwide. 

In 2022, we launched our first hardware product, AlfredCam, which opened up an exciting new chapter for us. And 2023 is going to be an even more exhilarating year, as we are taking more proactive actions to respond to our consumers and expanding our presence in more countries. If you want to be a game changer for one of the most trusted brands worldwide, we have the right opportunity for you! 

▍About this role

AlfredCamera marketing’s mission is to increase our brand awareness and establish a trusted brand image in the global market. As a Senior Digital Marketing Specialist, you will play a crucial role in driving strategic growth for AlfredCamera's owned digital platforms globally. If you are an experienced marketer who excels in strategic thinking and is passionate about social media, this position will be a perfect match for your career!

▍Responsibility

• Develop and implement a comprehensive digital marketing strategy to enhance brand awareness, customer acquisition, and retention for AlfredCamera's owned digital platforms across regional markets(US/JP/TW…).
• Conduct in-depth research on local trends and market insights to shape the content publishing calendar for AlfredCamera's owned digital platforms, ensuring the creation of relevant and hyper-localized content that resonates with the target audience.
• Monitor and analyze social media and user statistical data, leveraging insights to optimize social media performance and drive continuous improvements.
• Stay updated with industry trends, emerging technologies, and best practices in digital marketing, and proactively recommend innovative strategies to maintain a competitive edge.

• 4+ years of experience in social media, with a proven track record of driving growth and achieving measurable results in a global or multi-regional context.
• Strong strategic thinking skills, with the ability to develop and execute digital marketing strategies that align with business objectives and drive sustainable growth.
• Expertise in social media management, content planning, content creating and optimization across various platforms, with a deep understanding of audience segmentation and engagement tactics.
• Native or full professional proficiency in verbal & written English.
• Result driven, hands-on, positive “can do” attitude, passionate and able to show commitment and to inspire others.

• Experience in creative & design tools as Canva, Adobe Creative Cloud (Illustrator, Photoshop, InDesign).
• Prior experience in the SaaS or consumer electronics industry is a plus.
• Bachelor's degree in Marketing, Business, or a related field. 

• Competitive salary with bonus (NT$ 900,000-1,500,000/year)
• Office located in Taipei central business district (across from Taipei 101!)
• We encourage our employers to work 8 hours a day (no OT culture!)
• We offer a hybrid working environment, work in the office at least two days a week (enjoy the rest at home/cafe/wherever you like!)
• Comprehensive on-job training, including company culture, product mindset, data insight, user research, growth strategy, etc.
• Other countless perks: free AlfredCamera products, free lunch during pandemic, unlimited snacks, Nespresso coffee, soft drinks & alcohols (yes, we have a bartender!), Nintendo switch & PS4 station (gaming station in the office!) and TGIF happy hour twice a month!