▍About AlfredCamera
From day one, we’ve been guided by the belief that home security should be made accessible to everyone. We started out by offering a software solution that turns your old phone into a security camera in 2014. Since then, this simple but powerful idea has become the go-to security app for more than 70 millions families worldwide.
In 2022, we launched our first hardware product, AlfredCam, which opened up an exciting new chapter for us. And 2023 is going to be an even more exhilarating year, as we are taking more proactive actions to respond to our consumers and expanding our presence in more countries. If you want to be a game changer for one of the most trusted brands worldwide, we have the right opportunity for you!
▍About this role
At AlfredCamera, we are on a mission to provide accessible security solutions that bring peace of mind to millions of users worldwide. Our app turns unused smartphones into surveillance cameras, providing a sustainable and user-friendly security option. We are seeking a dynamic Sales and Marketing Country Manager to spearhead our growth initiatives and elevate our brand to new heights.
Position Overview:
As the Sales and Marketing Country Manager at AlfredCamera, you will have a critical role in sculpting our sales strategies and marketing initiatives on a national level. Your expertise will be instrumental in bolstering our market share within the country, connecting with our local user base, and propelling the commercial triumph of our cutting-edge software solutions.
▍Responsibility
1. Country-Specific Integrated Sales and Marketing Strategies:
- Craft and administer integrated sales and marketing strategies tailored to the country’s consumer purchase journey and cultural specifics.
- Work in tandem with the global marketing department to customize messaging and campaign execution for sales conversions within the country.
2. Digital Sales Channels Management:
- Manage and enhance sales outcomes on all digital platforms geared towards consumers, ensuring alignment with country-specific market practices and legal requirements.
- Employ localized SEO, content marketing, KOL engagement, and social media advertising strategies to escalate sales.
3. Consumer Analytics and Segmentation:
- Utilize analytics to dissect the country’s consumer markets, devising campaigns that cater to various demographics and consumer behaviors unique to the region.
- - Scrutinize sales data and market trends to underpin targeting and positioning of products within the country.
4. Customer Relationship Management:
- Initiate CRM strategies that maximize customer lifetime value, focusing on engagement, retention, and loyalty programs that resonate with the country’s cultural context.
- Adapt CRM system utilization to gather customer insights and customize sales strategies for different customer segments within the country.
5. Marketing and Product Positioning:
- Collaborate with product and marketing teams to establish a clear market positioning for each product, ensuring they meet the local needs and market inclinations.
- Develop sales materials and narratives that effectively communicate the products' value proposition and differentiators to the country’s market.
6. Localized Paid Media Strategies:
- Design and implement paid media campaigns across digital channels, with a focus on platforms and practices prevalent in the country.
- Continuously tailor paid media expenditure to the country’s market responses and ROI findings.
7. Customer Acquisition and Retention:
- Enforce strategies for customer acquisition and retention, utilizing funnel analytics to refine conversion rates and enhance customer lifetime value within the country.
- Synchronize with the customer service team to certify a consistent and positive customer experience that aligns with the country’s sales goals.
8. Sales Forecasting and Reporting:
- Undertake sales forecasting and generate detailed reports on sales KPIs and campaign outputs specific to the country.
- Persistently assess and communicate the efficacy of all sales activities against ROI and KPI benchmarks within the national context.
9. Country-Specific Sales Promotions:
- Organize and launch sales promotions in cooperation with the marketing team, guaranteeing uniformity in brand messaging adapted for the country.
- Exploit CRM tools to deliver personalized sales promotions to target customer segments in the country.
