From day one, we've been guided by the belief that home security should be made accessible to everyone. We started by offering a software solution that turns your old phone into a security camera in 2014. Since then, this simple but powerful idea has become the go-to security app for more than 70 million families worldwide. In 2022, we launched our first hardware product, AlfredCam, which opened up an exciting new chapter for us. And 2023 is going to be an even more exhilarating year, as we are taking more proactive actions to respond to our consumers and expanding our presence in more countries. If you want to be a game changer for one of the most trusted brands worldwide, we have the right opportunity for you!
You will own the end-to-end user acquisition strategy across all paid channels, with a primary focus on Google App Campaigns (UAC) and expansion into Meta, TikTok, and Apple Search Ads. This is not a "set up campaigns and monitor dashboards" role — you'll be deeply involved in creative production, data analysis, and experimentation.
AI-native creative production: We believe the next generation of growth marketers will use AI tools (image generation, video editing, voiceover, copywriting) as their primary creative engine. You'll have access to tools like Claude, ChatGPT, Gemini, and our internal AI pipelines to produce ad creatives at scale — without waiting for a design team.
Data-driven with real infrastructure: We've built a data warehouse connecting Google Ads, Firebase/GA4, Subscription service, and E-commerce platform. You won't be guessing — you'll have user-level attribution, cohort LTV curves, and cross-platform revenue data at your fingertips.
Global scale, local execution: Our ads run in 20+ countries and 10+ languages. You'll manage localization, market-specific creative strategies, and regional budget allocation.
Own and optimize Google App Campaigns (UAC) across 20+ country campaigns, managing ad spending
Expand into Meta Ads, TikTok Ads, and Apple Search Ads with dedicated budgets and creative strategies
Design campaign architecture: campaign/ad group structure, bidding strategies (tROAS, tCPA), audience signals, and negative keyword management
Monitor daily performance, identify anomalies, and make real-time adjustments
Produce ad creatives across all formats: headlines, descriptions, banner images, short-form video (Shorts/Reels), long-form video (YouTube), and UGC-style content
Use AI tools to accelerate production: AI image generation, AI voiceover/dubbing for localization, AI copywriting for multilingual headlines
Manage a creative testing pipeline: continuously launch new variants, measure performance, and iterate
Coordinate with our YouTube channel and social media for repurposing organic content into paid ads
Analyze asset-level performance using Google Ads API data, BigQuery, and GA4
Build and maintain asset keep/replace frameworks based on ROAS × Spend × Profit contribution
Conduct cohort analysis: track D7/D30/D90 LTV by acquisition source, ad group theme, and user type
Cross-reference paid acquisition data with subscription metrics and hardware sales
Manage creative localization across 10+ languages (EN, ES, PT, FR, DE, ID, TH, ZH-TW, KO, JA)
Adapt messaging and creative angles for different markets (e.g., pet monitoring in US, home security in LATAM, elderly care in JP)
Use AI dubbing and translation tools to scale video content across languages efficiently
Design and implement in-app communication strategies (banners, push notifications, onboarding flows) that connect acquisition messaging to retention
Collaborate with product team on paywall optimization and conversion funnel design
3+ years in mobile app growth marketing with hands-on Google App Campaigns (UAC) experience and a solid understanding of ASO (App Store Optimization). You know how UAC's ML works, why asset-level optimization matters, and how to structure campaigns for scale.
Fluent in performance marketing metrics: ROAS, CPA, LTV, cohort retention, conversion value tracking, attribution windows. You can explain the difference between "Conv. value" and "All conv. value" without looking it up.
A creative producer, not just a strategist: You can write ad copy, design banner images, shoot and edit short-form videos (Shorts/Reels), and produce UGC-style content. You actively use AI tools — image generation, voiceover, copywriting — to accelerate production. You don't wait for a creative team — you are the creative team.
Data-comfortable: You don't need to be an engineer or write SQL, but you should be proficient in using AI tools and agents to query BigQuery, interpret GA4 reports, and pull Google Ads data. You can turn raw data into actionable insights independently.
Multilingual or localization-aware: Experience managing campaigns in multiple languages. Bonus if you speak Spanish, Portuguese, or any Asian language in addition to English and Chinese.
Experience with Meta Ads Manager, TikTok Ads, or Apple Search Ads
Familiarity with MMP tools (AppsFlyer, Adjust)
Experience with Shopify or e-commerce growth
