As the Marketing Manager, you will lead the effort to develop the marketing strategy and implements marketing programs to increase brand awareness, drive sales lead generation and increase revenue. Your focus will be developing a vision for the subscriber experience by bringing together a personalized and thoughtful content strategy with relevant and timely communication tactics.
You must be fluent in English and Chinese. If you’re up to the challenge, we welcome you to apply!
Key Responsibilities:
- Act as thought-leader for the BQool brand, including: all aspects of branding, public image; marketing strategy; external communications; public relations and policy; sales campaigns, and marketing metrics
- Own positioning, messaging, branding, segmentation, and marketing strategy.
Manage and develop the marketing team to drive strong performance around department objectives and to continually optimize channel performance.
- Collaborate with Customer Success continuously refine comprehensive go to market plan
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.
- Leads the development of content marketing strategy through compelling marketing communication content and distribution to accomplish our content marketing strategy and goals.
- Work effectively with all departments and the senior management team to allocate Marketing resources appropriately across various projects, including balancing customer/prospect needs with longer term product roadmap needs.
Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
- Capitalize on digital marketing and leverage the latest technologies to improve upon our brand
- Strong understanding and experience in SaaS, marketing, and e-commerce
- Well-rounded marketing experience in positions of increasing responsibility
5 - 7 years of Marketing experience with the ability to motivate and provide professional development
- Thorough knowledge of marketing principles, demand generation, brand, sales and business development; along with a demonstrated track record of success and performance
- Advanced experience working with a variety of traditional and modern marketing and communications functions including branding and messaging to different target audience
- Entrepreneurial self-starter with a natural inclination towards and strong ability to partner and collaborate; must be a team player with an ability to work effectively across multiple stakeholders and disciplines.
- Highly self-organized with proven ability to prioritize activities and manage deliverables to completion in a high-pressure environment. Consistent exercise of independent judgment and discretion in matters of significance.
Possess high integrity, proven judgment, and a strong work ethic.
- Clear demonstration of internal cross-functional partnership and collaboration
- Bachelor's degree. MBA preferred.
- Multilingual a big plus.
◆ 獎金類
1.保障年薪13.5個月。
2.每年依個人績效表現與公司營運狀況晉升與調薪。
3.生日禮金、婚喪喜慶補助、喬遷補助、生育補助、教育訓練補助。
◆ 制度類
1.週休二日與每年優於勞基法的休假天數，生日假、聖誕假，並且讓你遇彈性放假無須補班。
2.彈性上下班，BQool重視績效，我們相信把理想的工作時段交給團隊自由調整能讓每個人更具效率與能量。彈性上班時間：08:00-10:00，彈性下班時日：17:00-19:00。
3.勞保、健保、團保、勞工退休金6％提撥。
4.每年提供員工在設備良好完善的健檢中心做免費的身體健康檢查。
◆ 休閒類
1.體貼的辦公環境與設備完善的員工休息室，籃球機、飛鏢機、任天堂 Switch 遊戲機、零食飲料販賣機，讓你一邊休息一邊享樂。
2.每月的免費下午茶、每季公司活動、電影欣賞、員工旅遊、尾牙。
3.免費零食無限供應，全自動研磨咖啡任你喝。
