Digital Growth Strategist

Responsibilities:

• Paid Advertising Management:
  • ​​​​​​​Develop, manage, and optimize paid ad campaigns across platforms such as Google Ads, Meta Ads, and TikTok Ads
  • Monitor key performance indicators (KPIs) such as website traffic, conversion rates, and ROI to track campaign effectiveness.
  • Implement strategies for retargeting, A/B testing, and conversion optimization to improve ad performance.
  • Align paid ad content with broader marketing goals, ensuring campaigns support brand messaging and promotional efforts.
  • Provide actionable insights to refine paid ads, referral strategies, and enhance customer acquisition.

• Website Management:
  • Manage and maintain the company’s website, ensuring optimal performance, SEO, and user experience (UX)
  • Regularly update website content to support campaigns, promotions, and business objectives.
  • Implement tracking pixels and integrate marketing analytics tools for accurate data tracking and reporting.

Minimum Qualifications:

• Proficiency in Google Ads, Meta Ads, and TikTok Ads.
• Strong knowledge of SEO best practices and website optimization.
• Experience with web content management systems (e.g., WordPress, Shopify, or Webflow).
• Familiarity with analytics tools like Google Analytics, Tableau
• Strong analytical skills with the ability to interpret data and improve performance.
• Excellent communication skills to collaborate with creative, content, and development teams.

​​​​​【美式管理風格】

• 彈性上下班，自行計算工作時間8小時
• 每週可自行選擇一天 WFH，自行安排時間
• 鼓勵同仁們創新及跨領域發展

【優於法定的假期】

• 提供正職員工優於勞基法的特休假
• 正職員工享有每月8小時的帶薪學習假，不限年資入職即有!

【隨時補充能量】

• 零食櫃定期補滿
• 全自動手沖咖啡機
• 每月下午茶點心

【績效獎金】

• 正職員工保障年薪13個月
• 正職員工依個人績效及公司營運狀況，發放獎金或員工認股，與公司一同成長!

【其他福利】

• 年度員工旅遊，正職員工依年資補助
• 不定期聚餐、春酒、尾牙
• 每兩年健康檢查補助，滿一年正職員工即可享有!