【TH】 Senior Marketing Specialist (Performance Marketing)

Our Company

Crescendo Lab is a leading AI-driven SaaS provider, revolutionizing business communication in a messaging-first world. Our next-generation platform empowers brands to build intelligent, multi-channel engagement across LINE, Instagram, WhatsApp, Messenger, and more. Integrating marketing automation and conversational engagement solutions, our platform simplifies workflows and drives measurable results. Trusted by over 700 brands across Asia, Crescendo Lab accelerates innovation in Taiwan, Japan, Thailand, and Singapore, redefining customer engagement.

We are now active in the Thailand market. We are building the team in Thailand and are looking for beginner members who will be a key part of the business and will be expected to be aware of being one of the core members of the Thailand team.

 Online Marketing:

• Develop and execute multi-channel online marketing campaigns across various channels (e.g., search engine marketing (SEM), social media marketing (SMM), content marketing, email marketing, online advertising platforms)

• Manage website optimization and analytics to track campaign performance and identify areas for improvement

• Develop and nurture relationships with key online influencers and bloggers

• Stay up-to-date on the latest online marketing trends and best practices

• Specifically for online advertising:

• Design and implement targeted advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)

• Manage and optimize ad budgets for maximum efficiency and reach

• A/B test ad creatives and landing pages to ensure optimal performance

• Analyze campaign data and provide insights to improve future campaigns

Offline Marketing:

• Plan and execute offline marketing events (e.g., webinars, conferences, trade shows)

• Develop and manage marketing materials for offline events

• Track and measure the success of offline marketing campaigns

• General Marketing:

• Assist with the development and execution of overall marketing strategy

• Create compelling marketing content (e.g., blog posts, white papers, case studies)

• Manage marketing budget and resources

• Develop and maintain strong relationships with sales and other departments

• Bachelor's degree in marketing, communications, or a related field
• 5+ years of experience in B2B marketing, with a strong focus on SaaS products
• Proven track record of success in developing and executing cross-channel online and offline marketing campaigns
• Experience with marketing automation tools (e.g., HubSpot, Marketo)
• Experience with online advertising platforms and campaign management is essential.
• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team
• Passion for Martech and the SaaS industry

• Flexible working hours/ location 

• Unlimited PTO (paid-time off)

• Tuition reimbursement 

• Health-check subsidy