As Crescendo Lab's Product Marketing Manager (PMM), you will take the responsibility of launching and growing Crescendo Lab's products in Asian markets including Japan, Taiwan, Singapore, Hong Kong and Thailand.
You will advocate for the voice of the customer to develop and market our products - identifying which business customer segments Crescendo Lab can serve, understanding customers' needs, and using research insights to influence Crescendo Lab's product roadmap.
You'll have an understanding of product strategy, branding, full-funnel integrated marketing strategy, growth marketing and sales enablement, and a track record of cross-functional coordination. You will partner with Product, Creative, Engineering, Data Science, Marketing, Communications, and Sales and Customer Success.
Deeply understand the market, competitor context and market-specific regulations that make specific market a unique place to launch and grow products
Collaborate to design the product roadmap, completing market, competitor and customer research to map unmet customer needs and prioritize solutions that help enterprises succeed
Drive go-to-market strategies - including targeting, segmentation, pricing, product positioning, value propositions, important messaging, marketing channels (paid, earned, and owned), budgets, and lifecycle campaigns - across the customer journey to convert, grow, and retain our customers
Have deep empathy for our customers' pain points and needs through qualitative and quantitative research (surveys, interviews, and product usage)
Collaborate with product managers, engineers, designers, data scientists, and other team leads to identify impactful product opportunities, prioritize efforts and share insights on the market
Own the metrics - be comfortable tracking and reporting out on goals, measuring performance, and identifying optimization opportunities
Partner with Sales and Customer Success to create a holistic approach to sales training and enablement, onboarding, and ongoing customer engagement
Work with designers and copywriters to develop compelling and unique marketing collateral across channels
5-8 years of marketing or consulting experience
The ability to work with global Crescendo Lab colleagues in English and Mandarin (reading, writing and video meetings).
Demonstrated understanding of product marketing, growth or lifecycle marketing, or similar go-to-market positions in Asian markets
Designed go-to-market strategies for product launches, and conducting customer insights research
Experience in growth or lifecycle marketing by email, in-product, content marketing, and other owned/earned channels
Ability to work with a global team of stakeholders, explaining cultural and market differences
Passion for problem solving and B2B business to succeed
Japanese or Thai language skills are a plus
Prime Location: Just an 8-minute walk from MRT Taipei Arena Station, making your commute a breeze.
Flexible Working Hours: We value output over "clock-in" times.
Hybrid Work Model: Only 2 days in the office per week for team meetings; work from anywhere the rest of the time.
Open Workspace: No cubicles here. Choose any cozy corner that sparks your creativity.
Flat & Agile: A young, energetic team with a flat hierarchy and zero bureaucracy—we prioritize fast and direct communication.
Trust & Respect: Built on a foundation of mutual inclusivity, efficiency, and high trust.
Your Voice Matters: Every opinion is valued as we learn and grow together.
60-Day "Crescendo Benefit Leave": Available from day one! As long as your work is on track, you manage your own downtime. (All leave is fully paid).
Top-Tier Equipment: High-spec MacBooks provided for every team member.
Unlimited Fuel: Monthly restocked snack bar plus a variety of coffee and tea to keep you energized.
Wellness at Work: Complimentary weekly massages to melt away the stress.
Team Fun: Regular Team Building activities to bond and celebrate together.
Health & Wellbeing: Annual health checks, mental health counseling, and physical therapy subsidies. Special discounted rates are also available for family members.
Learning Subsidies: We sponsor your workshops and professional courses to keep your skills at the cutting edge of the industry.
Expert Knowledge Sharing: Regular internal sessions featuring industry leaders—past speakers include engineers from Google North America, Silicon Valley, and Big Data experts.
👉 Visit our company blog: https://www.cresclab.com/tw/career
