【Capsule】
FunNow Group stands out as a rare gem in Taiwan – a platform company successfully serving both toB and toC markets. Even more uniquely, we’re a leading Taiwanese brand that has successfully expanded across Southeast Asia.
Here, this isn’t just a job; you’ll be part of building a service that you and your friends can use every single day. Imagine creating seamless booking experiences that allow Southeast Asian users to effortlessly book every beautiful moment of their lives.
We’re operating in seven countries, boast 8 million registered members, nearly 1 million monthly active users, and over 10,000 partner merchants. We invite you to apply if you’re eager to tackle challenges on this scale and compete with other international companies. Come build with us!
【Typical Accountability】
1. Plan and execute marketing strategies aligned with business and brand goals
2. Analyze market trends, competitor actions, and audience insights to fine-tune campaigns
3. Design and implement promotional initiatives to grow awareness and conversion
4. Track performance and ROI through data analysis and adjust plans accordingly
5. Manage and grow FunNow’s beauty-related presence on platforms like Instagram, Threads, Facebook, and Xiaohongshu
6. Create engaging content, write copy, and plan campaigns to build community and drive engagement
7. Respond to user feedback, manage community interactions, and iterate on content strategy
【職務簡介】
FUNNOW Group 是台灣少數同時服務 B2B 與 B2C 的平台型公司，更是成功拓展至東南亞市場的領先品牌。我們正在打造一個你和你的朋友每天都能使用、也樂於分享的生活預訂平台，讓東南亞的消費者也能享受流暢、便利的預訂體驗，輕鬆預約生活中的每一刻美好。
目前我們在 7 個國家運營，擁有 800 萬註冊會員、近百萬月活躍用戶、以及超過 1 萬家合作商家。如果你也渴望在這樣的規模下挑戰自我，並與國際級的團隊一較高下，誠摯邀請你的加入。
【主要職責】
1. 擬定並執行美容類別之整合行銷策略，與品牌目標一致
2. 分析市場趨勢、競品動態與用戶輪廓，優化行銷計畫
3. 設計促案、活動與合作推廣，提高品牌曝光與使用率
4. 整理活動成效報表，善用數據調整策略以提升轉換率與 ROI
5. 經營並優化社群平台內容規劃與互動（Facebook、Instagram、Threads、小紅書等）
6. 撰寫吸引目標族群的文案與貼文，提升參與與互動率
7. 回覆用戶留言與反饋，觀察數據動態並優化社群內容規劃
【Essential Competencies】
1. Minimum 2 years of hands-on experience in marketing or digital campaign management
2. Heavy user of Facebook, Instagram, Threads, or other social media platforms
3. Strong copywriting and content planning skills, especially for social channels
4. High awareness of current events, trends, and social conversations
5. Data-driven mindset; ability to interpret campaign metrics and improve ROI
6. Excellent communication and collaboration skills; proactive team player
【必要條件】
1. 具 2 年以上數位行銷、社群經營或相關實務經驗
2. 熟悉各大社群平台操作與使用習慣
3. 具備社群文案撰寫能力與基礎內容規劃邏輯
4. 對流行議題具敏感度，能與時事創造行銷連結
5. 能獨立解決問題、擅於溝通協作與跨部門配合
6. 擅長看懂數據報表並據以調整優化策略
【Desirable Competencies】
1. Familiarity with FunNow's platform, past campaigns, or brand tone
2. Experience producing short-form content (e.g., Reels, TikToks), including appearing on camera
3. Basic design and editing skills (e.g., CapCut, Photoshop, Illustrator)
4. Comfortable using AI tools like ChatGPT to streamline workflow
5. Curious, creative, and unafraid to try new things on social media
【加分條件】
1. 熟悉 FunNow 平台與調性，曾參與或觀察過相關行銷活動者佳
2. 曾經營短影音或社群帳號，且不排斥露臉、拍攝或創作內容
3. 具備基本視覺設計能力，會使用 Capcut、Photoshop 或 Illustrator
4. 習慣使用 ChatGPT 等 AI 工具輔助行銷工作
5. 有實驗精神、創新思維，樂於挑戰不同的內容形式與互動方式
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