1. Brand Surgery & Positioning (The Identity)
Redefine the Narrative: Lead the strategic evolution of the IdeasLab brand. Move our positioning away from "experimental lab" toward "enterprise-grade solution provider."
Differentiation: Carve out a distinct voice in a crowded AI market. Ensure potential clients instantly understand why we are different from (and better than) generic competitors.
Visual & Verbal Identity: Oversee the refresh of our web presence, sales assets, and digital footprint to reflect a modern, scalable software company.
2. Product Marketing (The Translation)
From Python to Profit: Work directly with our engineering team to translate complex technical features (neural networks, object detection) into clear, ROI-driven business benefits (loss prevention, speed, safety).
Sales Enablement: Arm the CEO and Sales team with the weapons they need to win: pitch decks, case studies, and white papers that focus on value, not just specs.
Privacy-First Messaging: Develop a marketing framework that turns Data Privacy and Ethics into a competitive advantage, addressing client fears before they arise.
3. Growth & Demand Generation (The Engine)
Account-Based Marketing (ABM): Identify our top 50 prospect accounts and execute hyper-targeted campaigns to get us in the door.
Content Strategy: specific, high-value content (e.g., "The ROI of Computer Vision in Retail") that positions IdeasLab as a thought leader, not just a vendor.
Pipeline Ownership: Measure success in MQLs (Marketing Qualified Leads) and pipeline revenue, not just "likes" or "impressions."
5+ years of B2B Marketing experience (SaaS, AI, Hardware, or Deep Tech preferred).
Proven track record of taking a technical product to market.
Strong writing skills—you must be able to write compelling copy.
Experience with modern marketing stacks (CRM, CMS, Analytics).
Bonus: Experience in Computer Vision, Physical Security, or Retail Tech.
The Translator: You are fluent in "Engineer" and "Executive." You can explain deep learning to a CFO without making their eyes glaze over.
The Builder: You aren’t looking for a cushy role where you manage an agency. You want to get your hands dirty, write the copy, set up the CRM, and build the foundation yourself.
The Strategist: You understand that "Branding" isn't just a logo—it's trust.
Impact: You are not a cog in a machine. You are building the machine.
Tech: Work with cutting-edge AI that actually interacts with the physical world.
Freedom: You will be empowered to create, generate, and disrupt. We don’t just follow trends; we give you the tools to set them.
