知名跨國 AI MarTech 公司 - SaaS Product Marketing Manager/Director

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最近更新於 2025-03-19

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工作內容

  • Develop and execute global SaaS marketing strategies, focusing on brand positioning, market expansion, and demand generation.

  • Lead product-led growth (PLG) initiatives, optimizing customer onboarding, user engagement, and retention through data-driven experimentation.

  • Expand international markets, identify new marketing channels and partners, and develop localized strategies for different regions.

  • Manage and optimize the marketing funnel, overseeing digital marketing channels (SEO, SEM, paid ads, content marketing, and social media) to improve conversion rates.

  • Analyze customer behavior and marketing performance data, using insights to optimize growth strategies and maximize marketing ROI.

  • Work closely with product, sales, and engineering teams to ensure marketing strategies align with overall business objectives.

  • Manage and mentor the marketing team, fostering an experimental and innovative culture to drive continuous improvement.

  • Execute key marketing initiatives directly, including content creation, campaign execution, and product launch planning.

條件要求

  • 8+ years of experience in SaaS product marketing and growth marketing, preferably with international market experience.

  • Proven track record of leading global B2B SaaS marketing campaigns and driving measurable business growth.

  • Strong expertise in digital marketing, content marketing, demand generation, and data-driven growth strategies.

  • Experience in international market expansion, understanding marketing strategies and cultural differences across different regions.

  • Hands-on experience with product-led growth (PLG) strategies, including user acquisition, activation, and retention.

  • Excellent data analysis skills, with the ability to derive actionable insights from marketing data.

  • Fluent in English, with strong communication skills to collaborate effectively with international teams and partners.

[Preferred Qualifications]

  • Experience in influencer marketing, AI-related SaaS products, or cloud services.

  • Familiarity with MarTech tools, CRM platforms, and marketing automation software.

  • Entrepreneurial mindset with a strong passion for AI and SaaS innovation.

加分條件

  • Management experience.

員工福利

法定項目

勞保、健保、特別休假、勞退、婚假

其他福利

薪資範圍

面議(經常性薪資達4萬元)