Develop and execute global SaaS marketing strategies, focusing on brand positioning, market expansion, and demand generation.
Lead product-led growth (PLG) initiatives, optimizing customer onboarding, user engagement, and retention through data-driven experimentation.
Expand international markets, identify new marketing channels and partners, and develop localized strategies for different regions.
Manage and optimize the marketing funnel, overseeing digital marketing channels (SEO, SEM, paid ads, content marketing, and social media) to improve conversion rates.
Analyze customer behavior and marketing performance data, using insights to optimize growth strategies and maximize marketing ROI.
Work closely with product, sales, and engineering teams to ensure marketing strategies align with overall business objectives.
Manage and mentor the marketing team, fostering an experimental and innovative culture to drive continuous improvement.
Execute key marketing initiatives directly, including content creation, campaign execution, and product launch planning.
8+ years of experience in SaaS product marketing and growth marketing, preferably with international market experience.
Proven track record of leading global B2B SaaS marketing campaigns and driving measurable business growth.
Strong expertise in digital marketing, content marketing, demand generation, and data-driven growth strategies.
Experience in international market expansion, understanding marketing strategies and cultural differences across different regions.
Hands-on experience with product-led growth (PLG) strategies, including user acquisition, activation, and retention.
Excellent data analysis skills, with the ability to derive actionable insights from marketing data.
Fluent in English, with strong communication skills to collaborate effectively with international teams and partners.
[Preferred Qualifications]
Experience in influencer marketing, AI-related SaaS products, or cloud services.
Familiarity with MarTech tools, CRM platforms, and marketing automation software.
Entrepreneurial mindset with a strong passion for AI and SaaS innovation.
Management experience.
