Senior Content Marketing Associate

*This role is a full-time fixed-term contract role, with the opportunity to transfer to permanent.

We’re on an exciting trajectory - over the last year we've gained incredible traction through the first course on our platform, and are rapidly scaling our customer base, particularly across mainland China, and Taiwan. However, our target is to teach 100 million children critical skills by 2025, so we're only just beginning!

Lingumi is rapidly growing and we are excited to share that we are looking for a talented and keen content marketer to join our team. We're looking for a Senior Content Marketing Associate to manage the marketing channels in Taiwan. This role is suited for someone who sees themselves as a future leader - looking to be creative as much as possible to grow the community and user base in Taiwan.

Here's what you'll be doing

• Generating and distributing content on our existing marketing channels and communities, including Facebook, Lingumi Blogs, Email, LINE, Instagram, and Youtube
• Collaborating with the team to produce high-quality content for app features, user stories, and marketing campaigns
• Owning the organic growth KPIs in Taiwan and driving user growth through communities
• Planning and executing growth experiments on different types and formats of content strategies to increase engagement and conversion rate in the communities
• Engaging with the community to boost the visibility of the content on a daily basis
• Keeping updated on the trending news in Taiwan and combining them with our own marketing drive

Here's what you must be/have

• You are bi-lingual, with Traditional Chinese along with excellent spoken English
• You have at least 2 years of experience doing content writing work in a product or marketing environment and managing social media and online communities
• You are passionate about content writing as a craft and have experience with all parts of the content creation and distribution process
• You have basic visual design skills to create vivid social media materials with Photoshop/Sketch/Illustrator/Canvas/Premiere pro/Viva
• You are data-driven, and be able to use Google Spreadsheet, Google Analytics, etc. to analyze the performance 

Nice to have

• Cross-media content distribution experience and know the marketing ecosystem across LINE, YouTube, Instagram, and Facebook
• SEO/SEM Marketing Experience
• Email Marketing, Ads Management, or Project management experience
• Familiar with growth hacking tools such as Mixpanel and Appsflyer
• Familiar with the startup environment

The benefits of working for Lingumi

• Generous salary and equity packages
• Company laptop (if you need one)
• 20 days of paid holiday, plus the week of Chinese New Year (for CN/SG team members) or the Christmas to New Year break, as paid leave
• Coaching on request depending on your needs - whether you need someone to talk to on a regular basis outside of work, or specifically on developing your leadership skills. We have an extensive network and will put you in touch with the right coach for your needs
• We ask you to be in your Hub for the majority of the working week. You can spend some of the week working from the comfort of your home, or even in your favourite coffee shops. If you do decide to work outside of your hub, be sure to book this on internal system. Outside of core meetings, you can organise your time how you want - some team members use less productive afternoon hours for personal wellness things like going to the gym or getting a haircut
• We offer a Productivity and Wellness budget (£100pm) to use on growth and wellness
• We take the team on an annual retreat for 1 week (usually somewhere warm)