About the role
We are seeking an experienced, dynamic Content Marketing Manager of IXT, the B2B insurance technology arm of OneDegree, for APAC region. If you are passionate about the power and possibilities that technology can unlock and are looking to deliver high impact solutions to transform the industry, come join us!
This position will be expected to lead and deliver a range of content initiatives that will drive engagement with clients and prospects, as well as promote brand awareness in APAC region.
Learn more about IXT: https://theixt.com/
Responsibilities
- Own the content marketing strategy to grow IXT brand with a focus on developing compelling content to generate leads and drive conversion
- Create a range of compelling content (case studies, press releases, interviews, report, white papers, blogs, webinar) that make us stand out from the competitors and position as an industry expert in the space
- Seek opportunities for content development related to prospecting and client engagement, internally or externally
- Work with internal teams (engineering/design/product) to distill subjects into strategic written content
- Manage, oversee and execute the strategy of all social media
- Repurpose content to suit different channels (website, blog, social media, email marketing) and ensure success
- Track content performance metrics and use that data in content-planning cycles
- Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and social promotion
