Digital Performance Marketing Specialist / 數位廣告投手

Pinkoi Banner


【Please apply for the job via Pinkoi Career directly:】 


Pinkoi, a online marketplace for unique and original design goods in Asia, is looking for a Digital Performance Marketing Specialist.

Job Highlights

#Performance Marketing & Digital Ads

#Paid Channel User Acquisition 

#ROAS optimization



  • Drive traffic and sales growth, optimize acquisition cost through paid channels, including but not limited to Meta, Google, Affiliates and Social channels. 
  • Maximize performance across digital paid channels on a regular basis and provide strategic and actionable insights to further improve. 
  • Mind the leading metrics such as ROAS, CPA, CTR, CPC, and bounce rate of landing pages to manage overall ads performance. 
  • Have a customer-centric mindset and understand the essence of advertising is to “communicate” with real users and use this mindset for your copywriting and advertorial. 
  • Able to analyze user's behavioral signals to forecast their purchase intentions, hence to better include and exclude in the audience targeting and implement new growth strategies. 
  • Plan and execute the A/B testing to find the results with confidence.
  • Keep abreast and stay informed of industry best practices, changes, and opportunities.
  • Build accurate customer segments and profiles, to run effective campaigns.


Essential Requirements

  • With at least 2 years of relevant work experience in the Performance Marketing / E-commerce field.
  • Hands-on experience in digital paid channels, including but not limited to Meta Ads, Google Ads, Affiliates etc.. 
  • Strong analytical problem-solving skills.
  • Self-starter, energetic, well-organized with a sense of responsibility and a strong growth mindset.
  • Familiar with shopping done online and via mobile apps.
  • Knowing Pinkoi as a brand and business is an advantage.





  • Fluent in English, written and spoken.
  • Ability to clearly observe and understand the e-commerce industry.
  • Familiar with working at startups and excited to take on new challenges and share thoughts.
  • Knowledge of cross-border e-commerce and different business models. Ability to clearly observe and understand industry trends, demonstrating excellent business judgment.
  • Goal-oriented. Ability to evaluate project effectiveness using data.
  • Proficient in SQL and GA4 is an advantage.


#Join us and become a Pinkoist

Please apply for the job via Pinkoi Career directly:

Apply for the job with your cover letter, resume (in English), and required proposal for further review!





為什麼 Pinkoi 值得你加入?


  • 培養靈感與創意的泉源
    • 提供優於法令,每年多 8 天 Me Time leave。(報到當日即享有比例給予天數)
    • 滿四的倍數週年,另外提供 10 天年資假
    • Pinkoist 專屬假期(Pinkoi Holidays),例如我們不用補班。
    • 信任專業、支持彈性遠端工作(Working from home/anywhere)
    • 不定期 Team Building 活動
  • 成長與績效
    • 線上/實體內部訓練課程
    • 績效評鑑與獎金制度
    • 專業能力進修補助
  • 健康與照護 
    • 團體保險
    • 年度健檢
    • 特約醫護人員進駐
  • 環境與氛圍 
    • 開放式辦公空間,即時溝通不卡關
    • 基本配備使用 Apple 全系列電腦
    • 辦公室隨時備有各式零食、飲料、咖啡
    • 社團活動&不定時發生的有趣小驚喜
  • Pinkoi ESG - 職場友善 (Pinkoi 的人才永續行動宣言
    • 從人才招募、薪酬制度、升遷獎勵等,皆以專業職能為衡量標準,不因為性別而不同。
    • 平等婚假原則:愛不分性別,全球 Pinkoist 履行終身伴侶約定者都可享有婚假。
    • Pinkoi 全球內部擔任主管職務的女性佔比達 60%。我們鼓勵女性隊友發揮個人專業,並提供通暢的升遷管道。
    • Pinkoist 媽媽享有完整的產假權利,超過 80% 的 Pinkoist 媽媽回歸職場後,持續擔任原職務或升遷。
    • 完備的陪產假,讓 Pinkoist 爸爸/伴侶能充分兼顧工作與家庭。

關於 Pinkoi 的更多細節,歡迎你來面試的時候我們再詳聊!


★ 你是人才,但是找不到相關職缺 ★

沒關係,歡迎至『 』,投遞「 General Talents 」並附上履歷,同時分享你覺得很複雜、很有挑戰性,普遍一般人不懂,但是你有深刻專業認識的一件事情,而這件事情可以讓 Pinkoi 更好,讓我們可以更認識你。有合適者,我們會主動通知!


NT$ 580,000 - 700,000 (年薪)