Digital Performance Marketing Specialist / 數位廣告投手

【Please apply for the job via Pinkoi Career directly: https://reurl.cc/kX4873】 

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Pinkoi, a online marketplace for unique and original design goods in Asia, is looking for a Digital Performance Marketing Specialist.

Job Highlights

#Performance Marketing & Digital Ads

#Paid Channel User Acquisition 

#ROAS optimization

Responsibilities

• Drive traffic and sales growth, optimize acquisition cost through paid channels, including but not limited to Meta, Google, Affiliates and Social channels. 
• Maximize performance across digital paid channels on a regular basis and provide strategic and actionable insights to further improve. 
• Mind the leading metrics such as ROAS, CPA, CTR, CPC, and bounce rate of landing pages to manage overall ads performance. 
• Have a customer-centric mindset and understand the essence of advertising is to “communicate” with real users and use this mindset for your copywriting and advertorial. 
• Able to analyze user's behavioral signals to forecast their purchase intentions, hence to better include and exclude in the audience targeting and implement new growth strategies. 
• Plan and execute the A/B testing to find the results with confidence.
• Keep abreast and stay informed of industry best practices, changes, and opportunities.
• Build accurate customer segments and profiles, to run effective campaigns.

Essential Requirements

• With at least 2 years of relevant work experience in the Performance Marketing / E-commerce field.
• Hands-on experience in digital paid channels, including but not limited to Meta Ads, Google Ads, Affiliates etc.. 
• Strong analytical problem-solving skills.
• Self-starter, energetic, well-organized with a sense of responsibility and a strong growth mindset.
• Familiar with shopping done online and via mobile apps.
• Knowing Pinkoi as a brand and business is an advantage.

Plus

• Fluent in English, written and spoken.
• Ability to clearly observe and understand the e-commerce industry.
• Familiar with working at startups and excited to take on new challenges and share thoughts.
• Knowledge of cross-border e-commerce and different business models. Ability to clearly observe and understand industry trends, demonstrating excellent business judgment.
• Goal-oriented. Ability to evaluate project effectiveness using data.
• Proficient in SQL and GA4 is an advantage.

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#Join us and become a Pinkoist

Please apply for the job via Pinkoi Career directly: https://reurl.cc/kX4873

Apply for the job with your cover letter, resume (in English), and required proposal for further review!

為什麼 Pinkoi 值得你加入?

具備感性與理性的高效能團隊，熱情投注於每件可以為設計生態圈帶來正向改變的事情，實現「設計成為普世價值」的理想。

• 培養靈感與創意的泉源
  • 提供優於法令，每年多 8 天 Me Time leave。（報到當日即享有比例給予天數）
  • 滿四的倍數週年，另外提供 10 天年資假
  • Pinkoist 專屬假期（Pinkoi Holidays），例如我們不用補班。
  • 信任專業、支持彈性遠端工作（Working from home/anywhere）
  • 不定期 Team Building 活動
• 成長與績效
  • 線上/實體內部訓練課程
  • 績效評鑑與獎金制度
  • 專業能力進修補助
• 健康與照護 
  • 團體保險
  • 年度健檢
  • 特約醫護人員進駐
• 環境與氛圍 
  • 開放式辦公空間，即時溝通不卡關
  • 基本配備使用 Apple 全系列電腦
  • 辦公室隨時備有各式零食、飲料、咖啡
  • 社團活動＆不定時發生的有趣小驚喜
• Pinkoi ESG - 職場友善 （Pinkoi 的人才永續行動宣言）
  • 從人才招募、薪酬制度、升遷獎勵等，皆以專業職能為衡量標準，不因為性別而不同。
  • 平等婚假原則：愛不分性別，全球 Pinkoist 履行終身伴侶約定者都可享有婚假。
  • Pinkoi 全球內部擔任主管職務的女性佔比達 60%。我們鼓勵女性隊友發揮個人專業，並提供通暢的升遷管道。
  • Pinkoist 媽媽享有完整的產假權利，超過 80% 的 Pinkoist 媽媽回歸職場後，持續擔任原職務或升遷。
  • 完備的陪產假，讓 Pinkoist 爸爸/伴侶能充分兼顧工作與家庭。

關於 Pinkoi 的更多細節，歡迎你來面試的時候我們再詳聊！

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★ 你是人才，但是找不到相關職缺 ★

沒關係，歡迎至『 https://jobs.lever.co/pinkoi 』，投遞「 General Talents 」並附上履歷，同時分享你覺得很複雜、很有挑戰性，普遍一般人不懂，但是你有深刻專業認識的一件事情，而這件事情可以讓 Pinkoi 更好，讓我們可以更認識你。有合適者，我們會主動通知！