Global Marketing VP / CRM Director - Taiwan & HKMO

【馬上成為 Pinkoi 人，請直接到官網投遞：https://reurl.cc/4ra69D 】  
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Pinkoi is seeking a dynamic and experienced Global Marketing VP / CRM Director to lead our global marketing efforts globally. The ideal candidate will possess a solid background in CRM, customer segmentation and profiling, combined with experience in international branding and performance marketing strategies. You will play a crucial role in developing and implementing strategic marketing initiatives to drive customer loyalty and maximize customer lifetime value and business growth across multiple regions.

What you’ll be doing

• Strategic Planning & Implementation: Develop and execute comprehensive marketing strategies and internal processes aligned with business goals globally (Taiwan & Hong Kong/Macau are essential).Identify market trends, competitor activities, and emerging opportunities to stay ahead in the e-commerce landscape.
• CRM: Monitor, scrutinize and grow customer loyalty and lifetime value based on data analytics and insights.Lead and collaborate with cross-functional teams including regional marketing, business analytics, and engineering, to align CRM strategies with overall business objectives, own loyalty programs, implement tools & technologies for customer segmentation and profiling, and ensure a seamless customer journey.
• Branding: Build the top-of-mind by leading and implementing brand strategies to ensure consistent and unique brand representation across customer touch points. Lead and execute global branding campaigns and initiatives.
• Performance Marketing: Lead and execute performance marketing strategies such as paid advertising, SEO and content marketing.
• Leadership: Build and lead a high-performing marketing team with your guidance, mentorships, and support. Your management scope will include Global Performance Marketing and Global Integrated Marketing with around 10 report lines.

What We Expect about You

• Proven experience of 5 years or above in managerial roles within the internet or e-Commerce industry.
• Deep understanding of digital marketing trends, customer segmentation, and data-driven marketing approaches.
• Knowledgeable about Pinkoi’s brand and market positioning.
• Excellent communication skills in both Chinese (Traditional) and English.
• Excellent leadership and team management skills with the ability to inspire and motivate cross-functional teams.
• In-depth knowledge of digital marketing trends, tools, and analytics.

What would be a Plus

• Bachelor's degree or above in Marketing or related field.  MBA or advanced degree holder.
• Japanese skills will be an advantage.
• Global market or MNC work experience.
• Passionate EC Shopaholic.
• Interest in exploring different E-commerce marketplaces and designing brands around Asia.

If you are a strategic thinker with a deep understanding of CRM, branding and performance marketing, and passionate about enhancing customers’ brand experience on a global scale, please join us now.

為什麼 Pinkoi 值得你加入?

具備感性與理性的高效能團隊，熱情投注於每件可以為設計生態圈帶來正向改變的事情，實現「設計成為普世價值」的理想。

• 培養靈感與創意的泉源
  • 提供優於法令，每年多 8 天 Me Time leave。（報到當日即享有比例給予天數）
  • 滿四的倍數週年，另外提供 10 天年資假
  • Pinkoist 專屬假期（Pinkoi Holidays），例如我們不用補班。
  • 信任專業、支持彈性遠端工作（Working from home/anywhere）
  • 不定期 Team Building 活動
• 成長與績效
  • 線上/實體內部訓練課程
  • 績效評鑑與獎金制度
  • 專業能力進修補助
• 健康與照護 
  • 團體保險
  • 年度健檢
  • 特約醫護人員進駐
• 環境與氛圍 
  • 開放式辦公空間，即時溝通不卡關
  • 基本配備使用 Apple 全系列電腦
  • 辦公室隨時備有各式零食、飲料、咖啡
  • 社團活動＆不定時發生的有趣小驚喜
• Pinkoi ESG - 職場友善 （Pinkoi 的人才永續行動宣言）
  • 從人才招募、薪酬制度、升遷獎勵等，皆以專業職能為衡量標準，不因為性別而不同。
  • 平等婚假原則：愛不分性別，全球 Pinkoist 履行終身伴侶約定者都可享有婚假。
  • Pinkoi 全球內部擔任主管職務的女性佔比達 60%。我們鼓勵女性隊友發揮個人專業，並提供通暢的升遷管道。
  • Pinkoist 媽媽享有完整的產假權利，超過 80% 的 Pinkoist 媽媽回歸職場後，持續擔任原職務或升遷。
  • 完備的陪產假，讓 Pinkoist 爸爸/伴侶能充分兼顧工作與家庭。

關於 Pinkoi 的更多細節，歡迎你來面試的時候我們再詳聊！

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★ 你是人才，但是找不到相關職缺 ★

沒關係，歡迎至『 https://jobs.lever.co/pinkoi 』，投遞「 General Talents 」並附上履歷，同時分享你覺得很複雜、很有挑戰性，普遍一般人不懂，但是你有深刻專業認識的一件事情，而這件事情可以讓 Pinkoi 更好，讓我們可以更認識你。有合適者，我們會主動通知！