Growth Marketing Manager, CPG

ABOUT US

Build the Smarter Way to Shop!

ShopBack, the #1 rewards and discovery platform in Asia-Pacific, enables shoppers across the region to shop ‘The Smarter Way”. It is a one-stop rewards and discovery platform for users to earn cashback, while delivering performance-based marketing to merchants. First launched in Singapore in 2014, ShopBack has since expanded its reach to Malaysia, Indonesia, the Philippines, Thailand, Taiwan,  Australia, and more recently, Vietnam and Korea. In Singapore, the company has also extended its service offering with ShopBack GO, an app-based rewards platform for in-store shopping, dining, and entertainment. We are a passionate team that wants to drive innovation and build a product that we love and are all proud of!

ShopBack partners with over 3,000 merchants including Taobao, Expedia, Shopee, ZALORA to reward its users with cashback across a wide range of categories including general merchandise, travel bookings, fashion, health and beauty, groceries, and food delivery. To date, US$100m in cashback has been awarded to our over 20 million users.

We have global ambitions and are up against international incumbents in a rapidly emerging field! We are expanding our existing team and are looking for passionate talent across APAC to be part of this exciting journey. If you are inspired to take up new challenges and leave a mark on the e-commerce landscape, then come and be part of our growing ShopBack Family!

Growth Marketing manager will be responsible for designing, executing and monitoring all the marketing activities for ShopBack In-store (grocery / CPG products). S/he will be responsible for marketing activities from inorganic users acquisition through partnership to campaign management and optimization, ultimately growing a highly engaged user base at an ambitious pace. 

[Responsibilities]

• Responsible for developing, planning and executing growth marketing strategy to drive users acquisition and improve conversion and repeat rates, ultimately accountable for marketing KPIs
• Partnership management: In close partnership with commercial to build and maintain relationships with offline partners for users acquisition 
• End to end campaign management: Create, manage and evaluate effective and impactful marketing campaigns, and ensure all campaigns are grounded in data-driven insights
• Cross functional collaboration: effectively collaborate with teams across the business, local & region, and functions including e.g., commercial, operation, product, design and engineering
• Measure and monitor the impact and effectiveness of all marketing activities and campaign and build recommendations for improvement
• Conduct industry benchmarks and competitive research to influence decision-making and planning

[Requirements]

• 5-7 years marketing experience leading successful 360 marketing campaigns covering the entire consumer funnel throughout the line, ideally in food delivery 
• A self-starter who is comfortable with constant change and enjoys working in a fast-paced environment
• Detail oriented executor
• Proven track record in making things happen especially from zero - delivering results quickly and efficiently
• A creative problem solver who can think things through analytically
• A proactive, can-do attitude, full of great ideas and able to get stuff done autonomously
• Great communication skills. Excellent written and oral communication skills in English

．到職前三年14天特休(首年按比例14天)，4-6年16天特休，第7年起每年加1天特休
．生日假1天
．提供員工股票選擇權
．每人每年Individual Development Plan 補助
．保險：基本的勞健保一定有，還有團體保險
．免費且種類多元的自助吧，有零食、咖啡、飲料，偶爾會出現冰棒、水果、豆花、優格
．辦公室內有桌球桌，累了揪同事打場球吧
．位於台北小巨蛋正對面，交通超便利