Product Marketing Manager

About AIFIAN

AIFIAN turns the things you love buying into assets that make money while you sleep. We start with quality liquors and will unlock new lifestyle treasures soon. Our mission is to give everyone a fun, social way to turn everyday purchases into future freedom and experiences. 700,000+ users already buy, store, and resell on our App, and that community is growing fast as we prepare for multiple new regions in the coming years. If blending commerce, community, and tech into a "buy now, watch it grow" journey excites you, come shape the future with us!

About the Role

As our Product Marketing Manager, you'll be the voice that turns new features into stories users can't ignore—and launches into growth moments we can measure. You'll own positioning, go-to-market strategy, and post-launch adoption—turning every release into a revenue moment. Working shoulder-to-shoulder with Product, Customer Success, and Design, you'll translate user insights into messaging that resonates and drives revenue.

What You'll Do

• Manage the development of product positioning, naming and messaging strategy for new features and asset categories.
• Work closely with Product Managers and Designers to plan and execute launches across various channels.
• Build go-to-market assets—landing pages, drip campaigns, in-app communications—aligned with growth targets.
• Manage App Store and website copy; run A/B tests to boost conversions.
• Enable Customer Success with pitch decks, competitive intel, and FAQs that convert interest into action.
• Track feature adoption post-launch and recommend roadmap or messaging tweaks based on data.

Why Join Us

• High Impact: Own measurable growth levers and directly influence revenue.
• Startup Autonomy: Rapidly test, learn, and scale without heavy bureaucracy.
• Direct Visibility: Collaborate with the CEO and leadership on strategy, presenting results and insights regularly. 

What We Look For

• 5+ years in product marketing or growth strategy for consumer tech.
• Track record launching products that moved adoption and revenue.
• Expert at user research, product positioning, and data-backed storytelling.
• Strong creative copy chops and the instinct to localize for localization.
• Cross-functional influencer able to align design, product, and marketing around user value.
• Analytical mind that turns dashboards into decisions, not just reports.
• Comfortable presenting to executives and thriving amid fast-changing startup priorities.

At AIFIAN, we foster a collaborative environment devoid of traditional hierarchies. Titles and tenure are set aside as we let our accomplishments speak for themselves. We operate as a united team with a shared objective, constantly pushing each other to excel. Every team member is regarded as a decision-maker, holding autonomy and trust. We believe in the capability of our partners to shoulder responsibilities and contribute their best efforts.