Senior Specialist, Media Planning

Position Description: This role requires the development and execution of digital marketing strategy and comprehensive media planning. Your expertise will be crucial in managing media agencies, optimizing paid media, and collaborating with internal stakeholders across functional teams and global teams in order to devise digital strategies aimed at enhancing platform orders and cost efficiency.

Job Responsibilities:

1. Collaborate with managers to assist with developing a comprehensive digital communication strategy and cooperate with stakeholders to amplify our brand presence.
2. Responsible for the execution of digital marketing strategies and activities (include Google, Meta, LINE, DSP etc.)
3. Identify effectiveness and impact of current digital marketing initiatives with tracking and analysis, and optimize accordingly.
4. Manage media agencies to achieve media objectives (brand awareness, acquisition and retention) with optimizing the performance and efficiency of media.
5. Cooperate with campaign marketing teams to understand user behavior and segmentation strategies, and come up with digital marketing plans.
6. Enhance brand awareness, TOM and preference by utilizing branding materials provided by brand marketing teams and align objectives with business targets accordingly.

1. Minimum 2 years of experience in digital marketing roles or related areas, preferably in a 4A agency, Ecommerce or FMCG.
2. Solid knowledge of digital media (including Google, Meta, LINE, DSP etc), and digital analytic tools.
3. Strong analytical skills and data-driven thinking..
4. Ability to transform data into actionable insights with strong story-telling ability.
5. Highly organized and have the ability to handle multiple projects, prioritize, and work independently in a fast paced environment.
6. Experience in managing multiple stakeholders and cross-team communication.
7. Strong interpersonal and communications skills.
8. Fluent in English, both written and verbal.

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