【iKala Cloud】Senior Marketing Specialist (CDP+Cloud KOL)

iKala 愛卡拉

工作內容

【Responsibilities】
This senior marketing specialist will be responsible for creating product content and marketing collaterals and organizing online and offline events. S/he will be responsible for all marketing activities to achieve marketing goals such as leads, organic traffic, share of voice (SOV), conversion rate. S/he will co-work closely with PM, RD, sales to ensure our product marketing strategy is aligned with our business objectives.

【Responsibilities】
1. Responsible for planning and executing product marketing strategy to drive users
   acquisition and conversion rate and ultimately accountable for marketing KPIs.
2. Develop product messaging that differentiates from others in the market.
3. Create product content such as product pages, customer success stories, PR, social
    media posts, blog posts, e-newsletters, videos, brochures, trend report, industrial
    eBook, whitepapers, sales kits etc..
4. Organize and support online & offline events and all the related programs.
5. Craft compelling messages across marketing channels such as website, blog, EDM,
Google, Facebook, LinkedIn, Line, media etc..
6. Work closely with the agency to conduct A/B testing, optimize campaign performance
   and ensure campaigns will meet targets.
7. Build cloud influencers and thought leadership via vlog, podcast, blog to increase fans,
   engagement, and impact in the market.
8. Report to Marketing Manager to ensure product marketing strategy is aligned with
   company objectives and messaging priorities.

條件要求

【Requirements】 
1. 3-6 years' experience in B2B marketing and relevant functions.
2. Experience in product strategy and content planning in IT companies.
3. Proven track record of all marketing campaigns, and assess against goals.
4. Strategic thinking, self-motivated, proactive, open-minded, and with team spirit.
5. Must be fluent in English.

【Pluses】 
1. Enthusiastic about cloud, CDP, and KOL marketing.
2. Background in marketing or business administration field.
3. Experience in SaaS solutions and passionate about MarTech is a plus.  
4. Experience in using Google Analytics, Google/Facebook Ads, MailChimp, WordPress,
   SEO tools, and Line.
 

遠端型態

部分遠端面試

公司福利

【獎金】 
■ 勞、健保及退休金提撥 
■ 三節禮金 
■ 生日禮金 
■ 內部同仁推薦獎金 
■ 人才推薦獎金 
■ 專案獎金 
■ 年終獎金 

【正職員工福利】 
■ 可彈性申請在家工作 
■ 咖啡無限暢飲 
■ 釀酒機 (偶爾可以小酌一杯) 
■ 餅乾零食吃到飽 
■ 下午茶聚會 
■ 部門聚餐 
■ 慶生會 
■ 紓壓按摩 
■ 電影欣賞 
■ 員工旅遊 
■ 健康檢查 
■ 團體保險 
■ 教育訓練補助 
 
【休假】 
■ 休假給予最大彈性
■ 女性同仁生理假 (每月一天不扣薪)
■ 全薪病假 (一年五天不扣薪)
■ 優於勞基法之陪產檢假 
■ 優於勞基法之彈性休假 
■ 志工服務假 
  
【工作環境/文化】 
■ 開放式的辦公環境,辦公室可穿著室內拖鞋,營造家庭式的舒適環境 
■ 衛生的環境設施,專人全天候維護茶水間及洗手間的清潔衛生 
■ 舒服安靜的休憩空間 
■ 安全的門禁管理,保障同仁安全 
■ 年輕熱血的新創團隊 
■ 活潑歡樂的工作氣氛 
■ 扁平的組織,彼此可以輕鬆談話 
■ 我們互相尊重、講求效率與信任 
■ 意見不用怕被忽視 
■ 我們不只是同事,是一起努力的夥伴朋友 
■ 我們一起努力工作,一起快樂玩耍 

薪資範圍

面議(經常性薪資達4萬元)

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