[新]B2B Marketing & Sales Lead Generation Specialist

The Sales Lead Generation Specialist is responsible for prospecting, qualifying and generating new sales leads. This candidate will be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including inbound marketing leads, prospect lists, discovery and individual research. A dynamic personality with a drive to reach decision makers is essential! The Sales Lead Generation Specialist is responsible for creating a digital marketing plan that will generate leads for inbound/outbound calling.

Responsibilities:

The Marketing & Sales Lead Generation Specialist is expected to:

• Manage and execute PPC, paid social, remarketing and other ad spend
• Manage digital channels, including website, social and online presence
• Work with product marketing to own product landing page development 
• Work with other marketing team members to run A/B tests on the website, landing pages and ads
• Execute tactical marketing decisions based on data (Cost per MQL, OKRs based on funnel projections, efforts based on chance)
• Develop new business via channels and mass communication such as email and social media and identify appropriate buyers within the target market.
• Follow up on leads and conduct research to identify potential prospects.
• Assessing the results of marketing campaigns
• Summarize (and report on) data to show levers affecting sales conversion/pipeline
• Support sales team to improve performance, control and maintenance of their leads.
• Create digital marketing plan will generate leads
• Helping to drive leads and online traffic with web-based activities and programs
• Prepare and analyze marketing and sales pipeline reports

Qualification

*Proven history driving demand for a SaaS software company.
*3+ years of account-based or similar B2B marketing experience at a SaaS company.
*3+ years of experience administering lead generation and CRM or something similar.
*3+ years experience using a modern marketing automation tool for campaigns, sequences and A/B testing.
*Content marketing and content creation experience preferred.
*Experience with event planning and on-site advertising at industry events and locations.
*Experience with Start-up company marketing preferred.
*Experience in growth-hacking and early-stage customer acquisition, marketing experimentation.
*SEO, Google AdWords, Google Analytics, Facebook Ad or Blueprint certification preferred.

正職員工福利與工作環境： 
- 彈性工作時間，不打卡
- 免費且無限補充的零食、咖啡、不定時下午茶 
- Employee Learning Project，鼓勵自主學習，包含購買書籍、課程等皆可申請補助 
- 尾牙不用表演，專心享用美食及拿大獎即可 
- 每人配備獨立桌面與 23" DELL 螢幕，正職員工亦提供 Mac 公司機