數位行銷經理 Digital Engagement Manager

Are you ready to make a significant impact in environmental advocacy?

Greenpeace East Asia is seeking a dynamic and passionate Digital Engagement Manager to lead our digital engagement strategy and drive impactful supporter interactions in Taiwan. This role is crucial for aligning our supporter engagement and digital outreach with Greenpeace’s brand, communications, and fundraising strategies.

ROLE OVERVIEW:
As the Digital Engagement Manager (數位行銷經理 ), you will spearhead the development, support, and implementation of our engagement strategy. Your role involves crafting compelling digital engagement strategies, integrating digital fundraising efforts, collaborating with external digital agencies, and ensuring a cohesive approach across online and offline initiatives. You will play a key role in enhancing our digital presence, optimizing performance, and contributing to our organization’s strategic goals.

 

KEY RESPONSIBILITIES:

• Develop & Implement Strategies:
  • Create and execute marketing strategies to boost brand awareness, supporter engagement, and revenue growth.
  • Develop and oversee integrated digital fundraising strategies to attract and retain supporters.
  • Analyze industry trends, consumer behaviors, and competitive landscapes to inform strategic decisions.
  • Optimize digital channels and integrate new technologies for enhanced campaign performance.
• Engage Supporters and Coordinate Audience Efforts:
  • Innovate supporter engagement strategies to maximize impact.
  • Provide expert guidance and develop audience-centric campaign plans.
  • Support digital fundraising strategies and enhance online visibility.
• Performance Monitoring:
  • Develop and track KPIs for digital engagement and fundraising projects.
  • Analyze metrics and provide insights to optimize ROI and achieve KPIs.
  • Monitor brand recognition and engagement progress.
• Omnichannel & Content Management:
  • Oversee creation of engaging digital content that reflects Greenpeace’s mission.
  • Ensure alignment of digital outputs with branding and audience needs.
  • Expand collaboration with external agencies and vendors.
• Team Management and Cross-Functional Leadership:
  • Manage team performance and implement growth plans.
  • Collaborate with stakeholders across departments to develop engagement strategies.
  • Foster a culture of creativity and collaboration.

WHY GREENPEACE?
Greenpeace is an independent global campaigning network that uses peaceful, creative confrontation to expose environmental issues and develop solutions for a green and peaceful future.

Whether you're working in Campaigns, Communications, Engagement, Logistics, Fundraising, Legal, IT/Data, Finance, People & Culture, or Equity, Diversity, and Inclusion, every role at Greenpeace is vital.

Our mission, values, and PEOPLE are at the heart of everything we do and form the core of our culture. We believe that each of us brings something unique to Greenpeace, and by combining our knowledge, experiences, and commitment, we can have a greater impact. Join us on this journey at Greenpeace, where you’ll be inspired to do your best work for our planet and the next generation—a place where you can be yourself, feel good, and keep growing.

REQUIRED SKILLS AND EXPERTISE:

• Proven experience in developing and executing digital strategies that drive engagement.
• Strong leadership skills with experience managing project teams and external agencies.
• Exceptional project management abilities and experience in data-driven decision-making.

PREFERRED CANDIDATE PROFILE:

• Creative and analytical with a track record in building audience engagement.
• Experienced in managing senior stakeholders and influencing decisions.
• Fluent in English and Mandarin.
• Passionate about environmental issues and experienced in a culturally diverse environment.
   

綠色和平為延攬具有領域專業且高潛力人才，提供貼近員工需求的福利措施。臺灣地區，提供的福利包含：

■ 休假制度
．優於法規的特休制度：15天/年
．全薪病假： 2天/月
．服務滿7年，可另享特別休假日
．其他法定休假

■ 人性化制度
．彈性工作時間
．遠端工作福利 (視職務工作內容調整)
．加班可選擇補休或加班費

■ 教育訓練
．多元的員工發展及訓練
．不定期舉辦領導力、溝通力等多元能力工作坊及課程
．內部員工自主分享活動

■ 保險及健康管理：
．依法辦理勞保、健保及勞退
．團體保險
．EAP 員工協助方案
．年度健康檢查
．臨場健康服務，護理師提供定期駐點服務

■ 其他項目：
．不定期舉辦聚餐及辦公室同樂活動
．年度尾牙
．生育婚慶紅包

如果您熱愛大自然並對全球環境議題有熱忱
如果您對國際事務、非政府/非營利治理有興趣
如果您熱於突破挑戰及解決問題，並能自我激勵
如果您喜歡跨文化工作團隊及扁平化組織溝通模式
歡迎專業的您加入Greenpeace 綠色和平